200 lines
9.4 KiB
JSON
200 lines
9.4 KiB
JSON
{
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"slug": "startups",
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"audience": "startups",
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"seo": {
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"title": "Analytics for Startups — Open Source & Affordable",
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"description": "OpenPanel gives startups product analytics without enterprise pricing. Track events, funnels, retention, and user behavior from $2.50/mo or self-host free. No cookies, GDPR compliant.",
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"noindex": false
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},
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"hero": {
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"heading": "Analytics for Startups",
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"subheading": "Get the product analytics you need to grow — without the enterprise price tag. OpenPanel gives you events, funnels, retention, and user profiles from $2.50/month. Self-host for free when budgets are tight.",
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"badges": [
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"From $2.50/month",
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"Self-host free",
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"No cookies needed",
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"Open source"
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]
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},
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"problem": {
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"title": "Why most analytics tools fail startups",
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"intro": "The tools that have the features you need are priced for enterprises. The affordable ones lack the depth to drive real product decisions.",
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"items": [
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{
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"title": "Mixpanel and Amplitude get expensive fast",
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"description": "Event-based pricing sounds fine at 10K events, but startups grow. At 1M events you're looking at $300–800/month — money better spent on product development."
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},
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{
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"title": "Google Analytics doesn't show you user behavior",
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"description": "GA4 tracks pageviews and sessions, but can't tell you which users completed onboarding, where they dropped off in your funnel, or why retention is falling."
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},
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{
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"title": "Privacy compliance is a headache",
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"description": "Cookie consent banners hurt conversion rates. GDPR fines can be existential for early-stage companies. Most analytics tools make compliance your problem, not theirs."
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},
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{
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"title": "Vendor lock-in limits your options",
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"description": "Closed-source tools own your data. Migrating away means losing historical analytics. With no export path, you're stuck paying whatever they charge."
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}
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]
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},
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"features": {
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"title": "Everything you need to understand your users",
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"intro": "OpenPanel combines web analytics and product analytics in one tool. No need to pay for two separate platforms.",
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"items": [
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{
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"title": "Event tracking",
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"description": "Track any user action with a simple API call. Button clicks, signups, purchases — one line of code per event."
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},
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{
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"title": "Funnel analysis",
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"description": "See where users drop off in your signup flow, onboarding, or checkout. Identify the step costing you the most conversions."
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},
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{
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"title": "Retention analysis",
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"description": "Measure how many users come back after day 1, week 1, and month 1. Spot retention problems before they tank your growth."
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},
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{
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"title": "User profiles",
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"description": "See every event a specific user triggered, their full session history, and their properties. Debug issues by walking through their experience."
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},
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{
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"title": "Real-time dashboard",
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"description": "See events as they happen. Launch a feature and immediately see adoption. Run a campaign and watch conversions in real time."
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},
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{
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"title": "Web analytics",
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"description": "Pageviews, referrers, UTM campaigns, devices, countries — the standard web analytics you expect, included out of the box."
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},
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{
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"title": "Revenue tracking",
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"description": "Send monetary values with events to track revenue per user, per campaign, or per feature. Know what's actually making money."
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},
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{
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"title": "Cookieless tracking",
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"description": "No cookies means no consent banners. Better conversion rates, cleaner data, and automatic GDPR/CCPA compliance."
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},
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{
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"title": "Self-hosting option",
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"description": "Run OpenPanel on a $20/month VPS when cloud costs matter. Full feature parity with the hosted version, no artificial limits."
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}
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]
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},
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"benefits": {
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"title": "Why startups choose OpenPanel",
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"intro": "Built for teams that need answers from their data without burning through their runway.",
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"items": [
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{
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"title": "Predictable pricing that grows with you",
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"description": "Flat tiers from $2.50 to $900/month. No per-seat fees, no surprise overages. Know exactly what you'll pay as you scale."
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},
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{
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"title": "All features included at every tier",
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"description": "Funnels, retention, user profiles, real-time — everything is available from day one. No upsells, no feature gates."
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},
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{
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"title": "Self-host to cut costs to near zero",
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"description": "The self-hosted version is identical to cloud. Run it on your own infrastructure when you need to minimize spend."
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},
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{
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"title": "Open source means no lock-in",
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"description": "AGPL-3.0 licensed. Your data is yours. Fork it, extend it, or migrate away — you're never stuck."
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},
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{
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"title": "Set up in under 10 minutes",
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"description": "Add a script tag or install an SDK. Automatic page view tracking starts immediately. Ship analytics and get back to building product."
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},
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{
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"title": "Privacy-first by default",
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"description": "Cookieless tracking and EU-only hosting mean you don't need a lawyer to figure out GDPR compliance."
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}
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]
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},
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"faqs": {
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"title": "Frequently asked questions",
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"intro": "Common questions from startup teams evaluating OpenPanel.",
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"items": [
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{
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"question": "How much does OpenPanel cost for a typical startup?",
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"answer": "Most early-stage startups fall in the $2.50–$20/month range. At 100K events/month (a common level for seed-stage), you pay $20/month. Self-hosting is completely free — your only cost is the server."
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},
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{
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"question": "Can I switch from Mixpanel or Amplitude?",
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"answer": "Yes. OpenPanel uses a similar event-based tracking model. The API is nearly identical — in most cases, migrating is a find-and-replace from gtag() or mixpanel.track() to window.op('track'). We have migration guides for the most common platforms."
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},
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{
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"question": "What happens when I outgrow the free self-hosted version?",
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"answer": "Nothing — the self-hosted version has no usage limits. As your traffic grows, you may need to scale your server, but OpenPanel itself doesn't charge anything for self-hosting regardless of volume."
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},
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{
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"question": "Is OpenPanel GDPR compliant?",
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"answer": "Yes. OpenPanel uses cookieless tracking by default, which means you don't need cookie consent banners under GDPR. Cloud data is stored in the EU. Self-hosting gives you complete control over data location."
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},
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{
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"question": "How does OpenPanel compare to PostHog?",
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"answer": "PostHog offers more features (feature flags, experiments, error tracking) but is more complex and expensive at scale. OpenPanel focuses on core analytics — events, funnels, retention, and user profiles — at a fraction of the cost. If you need a Swiss Army knife, choose PostHog. If you need focused product analytics, choose OpenPanel."
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},
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{
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"question": "Do I need both Google Analytics and OpenPanel?",
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"answer": "No. OpenPanel includes web analytics (pageviews, referrers, UTM campaigns, devices, countries) alongside product analytics. For most startups, OpenPanel replaces both GA4 and a product analytics tool like Mixpanel."
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},
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{
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"question": "What SDKs are available?",
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"answer": "OpenPanel has SDKs for JavaScript, React, Next.js, Vue, Nuxt, Astro, Express, React Native, Python, Ruby, Rust, Kotlin, and Swift. There's also a script tag for zero-build setups and a REST API for anything else."
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},
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{
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"question": "Can I track mobile apps?",
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"answer": "Yes. OpenPanel has native SDKs for React Native, Kotlin (Android), and Swift (iOS). The same events, funnels, and user profiles work across web and mobile."
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}
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]
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},
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"related_links": {
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"guides": [
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{ "title": "Next.js analytics setup", "url": "/guides/nextjs-analytics" },
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{ "title": "React analytics setup", "url": "/guides/react-analytics" },
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{
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"title": "Migrate from Google Analytics",
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"url": "/guides/migrate-from-google-analytics"
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}
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],
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"articles": [
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{
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"title": "Best open source analytics tools",
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"url": "/articles/open-source-web-analytics"
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},
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{
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"title": "How to create a funnel",
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"url": "/articles/how-to-create-a-funnel"
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},
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{
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"title": "Cookieless analytics guide",
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"url": "/articles/cookieless-analytics"
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}
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],
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"comparisons": [
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{
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"title": "OpenPanel vs Mixpanel",
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"url": "/compare/mixpanel-alternative"
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},
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{
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"title": "OpenPanel vs PostHog",
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"url": "/compare/posthog-alternative"
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},
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{
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"title": "OpenPanel vs Amplitude",
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"url": "/compare/amplitude-alternative"
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}
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]
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},
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"ctas": {
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"primary": {
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"label": "Try OpenPanel Free",
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"href": "https://dashboard.openpanel.dev/onboarding"
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},
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"secondary": {
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"label": "View Source on GitHub",
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"href": "https://github.com/Openpanel-dev/openpanel"
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}
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}
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}
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