499 lines
17 KiB
JSON
499 lines
17 KiB
JSON
{
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"slug": "mixpanel-alternative",
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"page_type": "alternative",
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"seo": {
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"title": "The best Mixpanel alternative",
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"description": "Compare OpenPanel with Mixpanel: pricing, privacy, self-hosting, and features. OpenPanel offers similar product analytics at a fraction of the cost with EU-only hosting.",
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"noindex": false
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},
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"hero": {
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"heading": "Mixpanel alternative",
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"subheading": "OpenPanel is an open-source, privacy-first alternative to Mixpanel. Get powerful product analytics—events, funnels, retention, and user profiles—without event-based pricing that scales to thousands per month or sending your data to US servers.",
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"badges": [
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"Open-source",
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"EU-only hosting",
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"Self-hostable",
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"From $2.50/month"
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]
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},
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"competitor": {
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"name": "Mixpanel",
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"logo": "/logos/mixpanel.svg",
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"url": "https://mixpanel.com",
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"short_description": "Enterprise product analytics platform for tracking user behavior across web and mobile applications.",
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"founded": 2009,
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"headquarters": "San Francisco, CA"
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},
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"summary_comparison": {
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"title": "OpenPanel vs Mixpanel: Which is right for you?",
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"intro": "Both platforms help you understand how users interact with your product. The key differences are pricing structure, data privacy approach, and complexity level.",
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"one_liner": "OpenPanel is simpler, more affordable, and privacy-focused; Mixpanel is more powerful for enterprise teams with complex analytics needs.",
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"best_for_openpanel": [
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"Startups and medium-sized businesses who want powerful analytics without enterprise pricing",
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"Privacy-conscious teams requiring EU-only data storage",
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"Developers who want to self-host and own their data",
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"Teams looking for both web and product analytics in one tool"
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],
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"best_for_competitor": [
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"Enterprise teams needing advanced experimentation and feature flags",
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"Organizations requiring session replay across web and mobile",
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"Companies with complex data warehouse integration needs",
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"Teams that need Metric Trees for organizational alignment"
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]
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},
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"highlights": {
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"title": "Key differences at a glance",
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"intro": "Here's how OpenPanel and Mixpanel compare on the factors that matter most.",
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"items": [
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{
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"label": "Starting price",
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"openpanel": "$2.50/month (5k events)",
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"competitor": "$0 (1M events free, then $20+/month)"
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},
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{
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"label": "Self-hosting",
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"openpanel": "Yes, completely free",
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"competitor": "No"
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},
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{
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"label": "Data location",
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"openpanel": "EU-only (or your own servers)",
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"competitor": "US default, EU/India optional"
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},
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{
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"label": "Cookies",
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"openpanel": "Cookie-free by default",
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"competitor": "Uses cookies by default"
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},
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{
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"label": "Open source",
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"openpanel": "Yes (AGPL-3.0)",
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"competitor": "No"
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}
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]
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},
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"feature_comparison": {
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"title": "Feature comparison",
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"intro": "OpenPanel covers the core analytics most teams need, while Mixpanel extends into enterprise-grade experimentation and session replay.",
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"groups": [
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{
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"group": "Core analytics",
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"features": [
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{
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"name": "Event tracking",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Funnels",
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"openpanel": true,
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"competitor": true,
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"notes": "Mixpanel offers more advanced multi-path funnels"
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},
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{
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"name": "Retention analysis",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "User profiles",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Cohorts",
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"openpanel": true,
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"competitor": true,
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"notes": "Mixpanel has more advanced cohort builder"
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},
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{
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"name": "Custom dashboards",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Real-time data",
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"openpanel": true,
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"competitor": true,
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"notes": null
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}
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]
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},
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{
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"group": "Web analytics",
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"features": [
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{
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"name": "Page views & visitors",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Traffic sources",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Geographic data",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Device & browser stats",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "UTM tracking",
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"openpanel": true,
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"competitor": true,
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"notes": null
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}
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]
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},
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{
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"group": "Advanced features",
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"features": [
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{
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"name": "A/B testing",
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"openpanel": true,
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"competitor": true,
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"notes": "Mixpanel has more advanced experimentation with Experimentation 2.0"
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},
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{
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"name": "Feature flags",
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"openpanel": false,
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"competitor": true,
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"notes": "Mixpanel offers native feature flags (Enterprise)"
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},
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{
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"name": "Session replay",
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"openpanel": false,
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"competitor": true,
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"notes": "Mixpanel supports web, iOS, and Android"
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},
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{
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"name": "Revenue tracking",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "AI insights",
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"openpanel": true,
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"competitor": true,
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"notes": "Both offer AI-powered features"
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},
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{
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"name": "Metric Trees",
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"openpanel": false,
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"competitor": true,
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"notes": "Mixpanel's unique feature for mapping metrics to outcomes"
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},
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{
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"name": "Notifications/Alerts",
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"openpanel": true,
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"competitor": true,
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"notes": "OpenPanel supports webhooks, Slack, Discord"
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}
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]
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},
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{
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"group": "Privacy & compliance",
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"features": [
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{
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"name": "Self-hosting",
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"openpanel": true,
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"competitor": false,
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"notes": null
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},
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{
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"name": "EU data residency",
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"openpanel": true,
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"competitor": true,
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"notes": "OpenPanel is EU-only; Mixpanel offers EU as an option"
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},
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{
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"name": "Cookie-free tracking",
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"openpanel": true,
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"competitor": false,
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"notes": "Mixpanel uses cookies by default"
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},
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{
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"name": "GDPR compliant",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "DPA available",
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"openpanel": "on request",
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"competitor": true,
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"notes": null
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},
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{
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"name": "SOC 2 Type II",
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"openpanel": false,
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"competitor": true,
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"notes": null
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}
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]
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},
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{
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"group": "Integrations & data",
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"features": [
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{
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"name": "REST API",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Data export",
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"openpanel": true,
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"competitor": true,
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"notes": null
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},
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{
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"name": "Warehouse connectors",
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"openpanel": false,
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"competitor": true,
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"notes": "Mixpanel has extensive warehouse integration"
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},
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{
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"name": "Segment integration",
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"openpanel": false,
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"competitor": true,
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"notes": null
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}
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]
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}
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]
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},
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"technical_comparison": {
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"title": "Technical comparison",
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"intro": "For developers evaluating analytics tools, here's how the SDKs and technical implementations compare.",
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"items": [
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{
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"label": "SDK size (JS)",
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"openpanel": "~2.3 KB gzipped",
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"competitor": "~20+ KB gzipped",
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"notes": "OpenPanel's lighter SDK means faster page loads"
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},
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{
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"label": "Supported platforms",
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"openpanel": [
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"JavaScript",
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"React",
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"Next.js",
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"Vue",
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"Node.js",
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"Python",
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"Swift",
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"Kotlin",
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"React Native",
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"Astro",
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"Remix",
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"Express"
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],
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"competitor": [
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"JavaScript",
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"React Native",
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"iOS (Swift/Obj-C)",
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"Android",
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"Flutter",
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"Unity",
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"Python",
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"Node.js",
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"Ruby",
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"PHP",
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"Go",
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"Java"
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],
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"notes": null
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},
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{
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"label": "Open source",
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"openpanel": "Yes (AGPL-3.0)",
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"competitor": "No",
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"notes": null
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},
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{
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"label": "Self-hosted deployment",
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"openpanel": "Docker, simple setup script",
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"competitor": "Not available",
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"notes": null
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},
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{
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"label": "Database",
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"openpanel": "ClickHouse + PostgreSQL",
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"competitor": "Proprietary (Arb)",
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"notes": "OpenPanel gives you direct SQL access to your data"
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},
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{
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"label": "Autocapture",
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"openpanel": "Manual events + auto pageviews",
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"competitor": "Full autocapture available",
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"notes": "Mixpanel can automatically capture clicks, inputs, etc."
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}
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]
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},
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"pricing": {
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"title": "Pricing comparison",
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"intro": "OpenPanel offers predictable, affordable pricing. Mixpanel's pricing can scale significantly as your usage grows.",
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"openpanel": {
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"model": "Event-based, transparent",
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"description": "Simple pricing starting at $2.50/month for 5,000 events. 100,000 events costs $20/month. Self-host for free with unlimited events. No limits on users, dashboards, or features at any tier."
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},
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"competitor": {
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"model": "Event-based, tiered",
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"description": "Free tier includes 1M events/month with limited features. Growth plans start at $20/month and scale with usage. Enterprise plans start around $1,167/month with advanced features like session replay and feature flags.",
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"free_tier": "Yes (1M events/month)",
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"pricing_url": "https://mixpanel.com/pricing"
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}
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},
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"migration": {
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"title": "Migrating from Mixpanel to OpenPanel",
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"intro": "Switching from Mixpanel to OpenPanel is straightforward thanks to similar API patterns and our built-in import tool.",
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"difficulty": "easy",
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"estimated_time": "1-2 hours",
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"steps": [
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{
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"title": "Export your Mixpanel data",
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"description": "Use Mixpanel's data export API to extract your historical events if you want to preserve them."
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},
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{
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"title": "Import into OpenPanel",
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"description": "OpenPanel has a built-in Mixpanel importer. Upload your exported data to maintain historical context."
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},
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{
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"title": "Install the OpenPanel SDK",
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"description": "Replace the Mixpanel SDK with OpenPanel's lightweight tracker. The API is similar—track(), identify(), and setGlobalProperties() work the same way."
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},
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{
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"title": "Update your event calls",
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"description": "Most Mixpanel event calls translate directly. Review your implementation and update any Mixpanel-specific features."
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},
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{
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"title": "Verify and go live",
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"description": "Run both tools in parallel briefly to validate data consistency, then switch fully to OpenPanel."
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}
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],
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"sdk_compatibility": {
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"similar_api": true,
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"notes": "OpenPanel uses similar method names: track(), identify(), setGlobalProperties(). Most implementations translate with minimal changes."
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},
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"historical_data": {
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"can_import": true,
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"notes": "OpenPanel has a built-in Mixpanel importer. Contact us if you need assistance with large data migrations."
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}
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},
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"use_cases": {
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"title": "Where OpenPanel is a better fit than Mixpanel",
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"intro": "OpenPanel shines for teams that value simplicity, privacy, and cost-effectiveness over enterprise complexity.",
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"items": [
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{
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"title": "Startups watching their budget",
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"description": "Start at $2.50/month instead of dealing with Mixpanel's pricing that can jump to hundreds or thousands as you scale.",
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"icon": "dollar"
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},
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{
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"title": "Privacy-first products",
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"description": "Cookie-free tracking and EU-only hosting by default. No need to configure data residency or worry about US data transfers.",
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"icon": "shield"
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},
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{
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"title": "Self-hosted requirements",
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"description": "Deploy OpenPanel on your own infrastructure for complete data ownership. Perfect for regulated industries or security-conscious teams.",
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"icon": "server"
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},
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{
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"title": "Web + product analytics combined",
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"description": "Get Plausible-style web analytics and Mixpanel-style product analytics in one tool, not two separate subscriptions.",
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"icon": "chart"
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},
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{
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"title": "Developer-led teams",
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"description": "Open source, tiny SDK, direct database access. Built by developers, for developers who want control.",
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"icon": "code"
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}
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]
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},
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"faqs": {
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"title": "Frequently asked questions",
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"intro": "Common questions about switching from Mixpanel to OpenPanel.",
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"items": [
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{
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"question": "Does OpenPanel have all the features I use in Mixpanel?",
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"answer": "OpenPanel covers the core features most teams actually use: event tracking, funnels, retention, cohorts, user profiles, and A/B testing. If you rely heavily on Mixpanel's session replay, feature flags, or Metric Trees, those aren't available in OpenPanel yet."
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},
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{
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"question": "Can I import my historical Mixpanel data?",
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"answer": "Yes! OpenPanel has a built-in Mixpanel importer. You can export your data from Mixpanel and import it directly into OpenPanel to maintain historical context."
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},
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{
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"question": "How does pricing compare at scale?",
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"answer": "OpenPanel is significantly cheaper at most scales. For example, 100k events costs $20/month on OpenPanel. On Mixpanel, once you exceed the free tier limits, costs can climb quickly into hundreds per month. Self-hosting OpenPanel is free with no event limits."
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},
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{
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"question": "Is OpenPanel GDPR compliant?",
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"answer": "Yes. OpenPanel is EU-based (Sweden), uses cookie-free tracking by default, and stores data in EU servers. We also offer DPA agreements on request."
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},
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{
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"question": "Can I self-host OpenPanel?",
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"answer": "Yes. OpenPanel is fully open source and can be self-hosted with a simple Docker setup script. Self-hosting is completely free with unlimited events."
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},
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{
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"question": "How does the SDK size compare?",
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"answer": "OpenPanel's JavaScript SDK is ~2.3 KB gzipped compared to Mixpanel's 20+ KB. This means faster page loads and better Core Web Vitals scores."
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},
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{
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"question": "Does OpenPanel support mobile apps?",
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"answer": "Yes. OpenPanel has SDKs for Swift (iOS), Kotlin (Android), and React Native. While not as mature as Mixpanel's mobile SDKs, they cover the core tracking needs."
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}
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]
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},
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"related_links": {
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"articles": [
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{
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"title": "Find an alternative to Mixpanel",
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"url": "/articles/alternatives-to-mixpanel"
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},
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{
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"title": "Mixpanel vs OpenPanel",
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"url": "/articles/vs-mixpanel"
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},
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{
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"title": "9 best open source web analytics tools",
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"url": "/articles/open-source-web-analytics"
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}
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],
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"alternatives": [
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{
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"name": "PostHog",
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"url": "/compare/posthog-alternative"
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},
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{
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"name": "Amplitude",
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"url": "/compare/amplitude-alternative"
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}
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]
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},
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"ctas": {
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"primary": {
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"label": "Start with OpenPanel",
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"href": "https://dashboard.openpanel.dev/onboarding"
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},
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"secondary": {
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"label": "View on GitHub",
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"href": "https://github.com/Openpanel-dev/openpanel"
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}
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}
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} |