158 lines
8.3 KiB
JSON
158 lines
8.3 KiB
JSON
{
|
|
"slug": "wordpress",
|
|
"audience": "wordpress",
|
|
"seo": {
|
|
"title": "WordPress Analytics Without Cookies — A Google Analytics Alternative",
|
|
"description": "Add privacy-first analytics to your WordPress site without cookie consent banners. OpenPanel is cookieless, open source, and starts at $2.50/month — a better alternative to GA4 for WordPress.",
|
|
"noindex": false
|
|
},
|
|
"hero": {
|
|
"heading": "WordPress Analytics Without the Cookie Banner",
|
|
"subheading": "Google Analytics on WordPress means cookie consent popups, GDPR complexity, and sending your visitors' data to US servers. OpenPanel is a cookieless WordPress analytics plugin that gives you pageviews, events, and user behavior — with full GDPR compliance out of the box and none of the privacy headaches.",
|
|
"badges": [
|
|
"No cookie banner needed",
|
|
"GDPR compliant",
|
|
"Open source",
|
|
"Lightweight — 2.3 KB"
|
|
]
|
|
},
|
|
"problem": {
|
|
"title": "Why Google Analytics on WordPress creates problems",
|
|
"intro": "WordPress powers 40% of the web, but GA4 was not designed with WordPress privacy requirements in mind.",
|
|
"items": [
|
|
{
|
|
"title": "Google Analytics requires cookie consent on WordPress",
|
|
"description": "Installing GA4 on a WordPress site means a consent popup for every visitor. Under GDPR, you can't set GA4 cookies without explicit opt-in. That banner costs you conversions and corrupts your data."
|
|
},
|
|
{
|
|
"title": "GA4 sends data to US servers",
|
|
"description": "Google Analytics transfers visitor data to US servers. For European sites, this creates legal exposure under SCHREMS II — a risk WordPress site owners increasingly can't ignore."
|
|
},
|
|
{
|
|
"title": "WordPress analytics plugins are bloated",
|
|
"description": "Most GA4 WordPress plugins add significant weight to your site. Page speed suffers, Core Web Vitals scores drop, and you're still dealing with cookies."
|
|
},
|
|
{
|
|
"title": "You can't see user behavior, only pageviews",
|
|
"description": "GA4 tells you how many people visited. OpenPanel tells you what they did: which CTAs they clicked, where they dropped off, which blog posts convert to signups."
|
|
}
|
|
]
|
|
},
|
|
"features": {
|
|
"title": "Privacy-first analytics for WordPress",
|
|
"intro": "OpenPanel gives WordPress site owners complete visibility without the cookie compliance headaches.",
|
|
"items": [
|
|
{
|
|
"title": "Official WordPress plugin",
|
|
"description": "Install the OpenPanel WordPress plugin directly from the WordPress plugin directory. Activate it, paste your Client ID, and page view tracking starts immediately — no code required."
|
|
},
|
|
{
|
|
"title": "Automatic page view tracking",
|
|
"description": "Every WordPress page, post, and custom post type is tracked automatically. No configuration needed for standard pageview analytics."
|
|
},
|
|
{
|
|
"title": "Cookie-free by default",
|
|
"description": "No cookies means no consent banner. Compliant with GDPR, CCPA, and ePrivacy without any configuration."
|
|
},
|
|
{
|
|
"title": "Custom event tracking",
|
|
"description": "Track clicks, form submissions, and conversions with a one-line JavaScript call. Know which CTAs and forms drive the most leads."
|
|
},
|
|
{
|
|
"title": "UTM campaign tracking",
|
|
"description": "See exactly which emails, ads, and social posts drive traffic to your WordPress site — and which ones actually convert."
|
|
},
|
|
{
|
|
"title": "Lightweight script — 2.3 KB",
|
|
"description": "OpenPanel's tracker is 20x smaller than GA4. No impact on Core Web Vitals or PageSpeed scores."
|
|
},
|
|
{
|
|
"title": "Self-hostable on your own server",
|
|
"description": "Run OpenPanel on your own infrastructure. Your WordPress visitor data never leaves your servers."
|
|
}
|
|
]
|
|
},
|
|
"benefits": {
|
|
"title": "Why WordPress site owners switch to OpenPanel",
|
|
"intro": "OpenPanel replaces Google Analytics without sacrificing features — and fixes the privacy problems GA4 created.",
|
|
"items": [
|
|
{
|
|
"title": "No consent banner required",
|
|
"description": "Cookieless tracking means you're GDPR-compliant without a popup. No lost conversions, no fragmented data from opt-outs."
|
|
},
|
|
{
|
|
"title": "Replace Google Analytics without losing features",
|
|
"description": "Pageviews, referrers, countries, devices, UTM campaigns — all there. Plus events and funnels that GA4 requires complex configuration to support."
|
|
},
|
|
{
|
|
"title": "Your data stays out of Google's hands",
|
|
"description": "OpenPanel is EU-hosted with no data sharing. Ideal for European sites, publishers, and anyone avoiding Google's data monopoly."
|
|
},
|
|
{
|
|
"title": "Open source and auditable",
|
|
"description": "Unlike GA4, OpenPanel's code is public. You can see exactly what data is collected and how it's processed."
|
|
},
|
|
{
|
|
"title": "Affordable pricing",
|
|
"description": "From $2.50/month for small WordPress sites. Self-host for free if you prefer — full feature parity, no event limits."
|
|
}
|
|
]
|
|
},
|
|
"faqs": {
|
|
"title": "Frequently asked questions",
|
|
"intro": "Common questions from WordPress site owners evaluating OpenPanel.",
|
|
"items": [
|
|
{
|
|
"question": "How do I install OpenPanel on WordPress?",
|
|
"answer": "Add the OpenPanel script tag to your WordPress site via your theme's header.php, a child theme, or any \"header scripts\" plugin. Paste the snippet before </head>. Automatic page view tracking starts immediately — no additional configuration needed."
|
|
},
|
|
{
|
|
"question": "Do I need a cookie consent banner with OpenPanel?",
|
|
"answer": "No. OpenPanel uses cookieless tracking and doesn't collect personal data by default. Under GDPR, cookie consent is only required when you actually use cookies. OpenPanel doesn't, so no banner is needed."
|
|
},
|
|
{
|
|
"question": "Is there an OpenPanel WordPress plugin?",
|
|
"answer": "Yes. The official OpenPanel plugin is available in the WordPress plugin directory. Search for \"OpenPanel\" in Plugins → Add New, install it, and paste your Client ID. You can also add the script tag manually via your theme's header.php or any \"add code to header\" plugin if you prefer."
|
|
},
|
|
{
|
|
"question": "How does OpenPanel compare to MonsterInsights or Analytify?",
|
|
"answer": "Those plugins are wrappers around Google Analytics — they still send data to Google and still require cookies. OpenPanel is an independent analytics platform that's cookieless by default and stores data in the EU."
|
|
},
|
|
{
|
|
"question": "Can I track WooCommerce events?",
|
|
"answer": "Yes. You can track add-to-cart, checkout, and purchase events by adding a few lines of JavaScript to your WooCommerce templates or using WordPress hooks. No dedicated WooCommerce plugin required."
|
|
},
|
|
{
|
|
"question": "Does OpenPanel affect WordPress site speed?",
|
|
"answer": "OpenPanel's script is 2.3 KB gzipped. By comparison, GA4 adds 50+ KB. Switching from GA4 to OpenPanel will likely improve your Core Web Vitals scores."
|
|
}
|
|
]
|
|
},
|
|
"related_links": {
|
|
"guides": [
|
|
{ "title": "Ecommerce tracking setup", "url": "/guides/ecommerce-tracking" },
|
|
{ "title": "Website analytics setup", "url": "/guides/website-analytics-setup" },
|
|
{ "title": "OpenPanel WordPress plugin", "url": "https://sv.wordpress.org/plugins/openpanel/" }
|
|
],
|
|
"articles": [
|
|
{ "title": "Cookieless analytics explained", "url": "/articles/cookieless-analytics" },
|
|
{ "title": "How to self-host OpenPanel", "url": "/articles/self-hosted-web-analytics" }
|
|
],
|
|
"comparisons": [
|
|
{ "title": "OpenPanel vs Google Analytics", "url": "/compare/google-analytics-alternative" },
|
|
{ "title": "OpenPanel vs Plausible", "url": "/compare/plausible-alternative" },
|
|
{ "title": "OpenPanel vs Matomo", "url": "/compare/matomo-alternative" }
|
|
]
|
|
},
|
|
"ctas": {
|
|
"primary": {
|
|
"label": "Try OpenPanel Free",
|
|
"href": "https://dashboard.openpanel.dev/onboarding"
|
|
},
|
|
"secondary": {
|
|
"label": "View Source on GitHub",
|
|
"href": "https://github.com/Openpanel-dev/openpanel"
|
|
}
|
|
}
|
|
}
|