{
  "slug": "shopify",
  "audience": "shopify",
  "seo": {
    "title": "Shopify Analytics — Cookie-Free Tracking Without Consent Banners",
    "description": "Add product analytics to your Shopify store without GDPR consent banners. OpenPanel is cookieless by default — track events, funnels, and revenue from $2.50/month or free to self-host.",
    "noindex": false
  },
  "hero": {
    "heading": "Shopify Analytics That Actually Works",
    "subheading": "Most analytics tools break on Shopify — cookie consent blocks tracking, GA4 loses attribution, and Shopify's built-in reports can't answer the questions that matter. OpenPanel tracks every event without cookies, so your data is complete and your checkout conversion doesn't suffer from a consent banner.",
    "badges": [
      "Cookie-free tracking",
      "No consent banner needed",
      "Revenue tracking",
      "From $2.50/month"
    ]
  },
  "problem": {
    "title": "Why analytics breaks on Shopify",
    "intro": "Every major analytics tool creates a different problem for Shopify stores. Here's what you're actually dealing with.",
    "items": [
      {
        "title": "GA4 consent mode destroys your data",
        "description": "Cookie consent requirements mean 30-50% of visitors opt out. GA4's \"consent mode\" fills gaps with modeled data — you're making decisions on estimates, not reality."
      },
      {
        "title": "Shopify's built-in analytics is shallow",
        "description": "Pageviews and sales are there, but you can't build funnels, analyze drop-off by product page, or see which acquisition channel retains customers best."
      },
      {
        "title": "Event tracking requires a developer",
        "description": "Installing GA4 on Shopify correctly, with purchase events, add-to-cart, and checkout steps, requires custom code or expensive third-party apps."
      },
      {
        "title": "Cookie banners hurt conversion",
        "description": "A consent popup before checkout is a conversion killer. Every analytics tool that uses cookies forces you to choose between data and revenue."
      }
    ]
  },
  "features": {
    "title": "Everything you need to understand your Shopify store",
    "intro": "OpenPanel is designed to give you complete visibility into your store's performance — without the privacy headaches.",
    "items": [
      {
        "title": "Script tag install — no developer needed",
        "description": "Add one script tag in Shopify's theme settings. Automatic page view tracking starts immediately. No Shopify app or coding required."
      },
      {
        "title": "Cookieless tracking by default",
        "description": "No cookies means no consent banner. Your analytics data is 100% complete — not modeled, not estimated, not filtered by opt-outs."
      },
      {
        "title": "Purchase and revenue tracking",
        "description": "Track add-to-cart, checkout started, and purchase events with revenue values. See exactly which campaigns and pages drive revenue, not just clicks."
      },
      {
        "title": "Funnel analysis",
        "description": "Build funnels from product page → add to cart → checkout → purchase. See exactly where you're losing customers and fix it."
      },
      {
        "title": "UTM campaign attribution",
        "description": "Track every paid ad, email campaign, and influencer link. See which traffic source actually converts to buyers, not just visitors."
      },
      {
        "title": "User profiles",
        "description": "See the complete journey of any customer — pages visited, products viewed, purchase history. Identify high-value customer behavior patterns."
      },
      {
        "title": "Real-time dashboard",
        "description": "Watch your store live. Launch a sale or send an email and see the traffic surge in real time."
      },
      {
        "title": "EU data residency",
        "description": "All data stored in the EU. No transfers to US servers. GDPR compliance without the legal complexity."
      }
    ]
  },
  "benefits": {
    "title": "Why Shopify store owners choose OpenPanel",
    "intro": "OpenPanel was built to solve the exact problems that plague analytics on Shopify.",
    "items": [
      {
        "title": "Complete data, no consent required",
        "description": "Cookieless tracking means every visitor is counted. No consent mode models, no sampling, no gaps from opt-outs."
      },
      {
        "title": "Cheaper than Shopify analytics apps",
        "description": "Most Shopify analytics apps charge $50–200/month. OpenPanel starts at $2.50/month with all features included."
      },
      {
        "title": "Replace GA4 and your analytics app",
        "description": "One tool covers web analytics (traffic, referrers, UTM) and product analytics (funnels, retention, revenue). Cancel two subscriptions."
      },
      {
        "title": "Privacy-first out of the box",
        "description": "EU hosting, no cookies, no fingerprinting. No compliance team required to use OpenPanel on your store."
      },
      {
        "title": "Self-host for free",
        "description": "For high-volume stores, self-hosting eliminates per-event costs entirely. One Docker deployment, unlimited events."
      }
    ]
  },
  "faqs": {
    "title": "Frequently asked questions",
    "intro": "Common questions from Shopify store owners evaluating OpenPanel.",
    "items": [
      {
        "question": "How do I install OpenPanel on Shopify?",
        "answer": "Add the OpenPanel script tag via Shopify Admin → Online Store → Themes → Edit Code → theme.liquid. Paste the snippet before </head>. Automatic page views track immediately. For purchase events, add a few lines to your order confirmation page."
      },
      {
        "question": "Does OpenPanel work without a cookie consent banner?",
        "answer": "Yes. OpenPanel is cookieless by default and doesn't collect personal data. No consent banner is required under GDPR or CCPA for analytics-only use."
      },
      {
        "question": "Can I track Shopify purchase events?",
        "answer": "Yes. Use a simple script on your order confirmation page to send purchase amount, order ID, and product data to OpenPanel. No Shopify app required."
      },
      {
        "question": "How does OpenPanel compare to Lucky Orange or Hotjar for Shopify?",
        "answer": "Lucky Orange and Hotjar focus on heatmaps and session replay. OpenPanel focuses on event analytics, funnels, and retention — understanding what users do, not watching recordings. If you need both, they complement each other."
      },
      {
        "question": "Will OpenPanel affect my Shopify store's page speed?",
        "answer": "OpenPanel's JavaScript SDK is 2.3 KB gzipped — one of the lightest analytics trackers available. GA4 is 50+ KB. The performance impact is negligible."
      },
      {
        "question": "Does OpenPanel work with Shopify Plus?",
        "answer": "Yes. OpenPanel works on any Shopify plan including Plus. The script tag installation method works identically across all plans."
      }
    ]
  },
  "related_links": {
    "guides": [
      {
        "title": "Ecommerce tracking setup",
        "url": "/guides/ecommerce-tracking"
      }
    ],
    "articles": [
      {
        "title": "Cookieless analytics explained",
        "url": "/articles/cookieless-analytics"
      },
      {
        "title": "Best open source analytics tools",
        "url": "/articles/open-source-web-analytics"
      }
    ],
    "comparisons": [
      {
        "title": "OpenPanel vs Google Analytics",
        "url": "/compare/google-analytics-alternative"
      },
      {
        "title": "OpenPanel vs Plausible",
        "url": "/compare/plausible-alternative"
      }
    ]
  },
  "ctas": {
    "primary": {
      "label": "Try OpenPanel Free",
      "href": "https://dashboard.openpanel.dev/onboarding"
    },
    "secondary": {
      "label": "View Source on GitHub",
      "href": "https://github.com/Openpanel-dev/openpanel"
    }
  }
}