---
title: Groups
description: Track analytics at the account, company, or team level — not just individual users.
---

import { Callout } from 'fumadocs-ui/components/callout';

Groups let you associate users with a shared entity — like a company, workspace, or team — and analyze behavior at that level. Instead of asking "what did Jane do?", you can ask "what is Acme Inc doing?"

This is especially useful for B2B SaaS products where a single paying account has many users.

## How Groups work

There are two separate concepts:

1. **The group entity** — created/updated with `upsertGroup()`. Stores metadata about the group (name, plan, etc.).
2. **Group membership** — set with `setGroup()` / `setGroups()`. Links a user profile to one or more groups, and automatically attaches those group IDs to every subsequent `track()` call.

## Creating or updating a group

Call `upsertGroup()` to create a group or update its properties. The group is identified by its `id` and `type`.

```typescript
op.upsertGroup({
  id: 'org_acme',        // Your group's unique ID
  type: 'company',       // Group type (company, workspace, team, etc.)
  name: 'Acme Inc',      // Display name
  properties: {
    plan: 'enterprise',
    seats: 25,
    industry: 'logistics',
  },
});
```

### Group payload

| Field | Type | Required | Description |
|-------|------|----------|-------------|
| `id` | `string` | Yes | Unique identifier for the group |
| `type` | `string` | Yes | Category of group (e.g. `"company"`, `"workspace"`) |
| `name` | `string` | Yes | Human-readable display name |
| `properties` | `object` | No | Custom metadata about the group |

## Managing groups in the dashboard

The easiest way to create, edit, and delete groups is directly in the OpenPanel dashboard. Navigate to your project and open the **Groups** section — from there you can manage group names, types, and properties without touching any code.

`upsertGroup()` is the right tool when your group properties are **dynamic and driven by your own data** — for example, syncing a customer's current plan, seat count, or MRR from your backend at login time.

<Callout>
A good rule of thumb: call `upsertGroup()` on login or when group properties change — not on every request or page view. If you find yourself calling it frequently with the same data, the dashboard is probably the better place to manage that group.
</Callout>

## Assigning a user to a group

After identifying a user, call `setGroup()` to link them to a group. This also attaches the group ID to all future `track()` calls for the current session.

```typescript
// After login
op.identify({ profileId: 'user_123' });

// Link the user to their organization
op.setGroup('org_acme');
```

For users that belong to multiple groups:

```typescript
op.setGroups(['org_acme', 'team_engineering']);
```

<Callout>
`setGroup()` and `setGroups()` persist group IDs on the SDK instance. All subsequent `track()` calls will automatically include these group IDs until `clear()` is called.
</Callout>

## Full login flow example

`setGroup()` doesn't require the group to exist first. You can call it with just an ID — events will be tagged with that group ID, and you can create the group later in the dashboard or via `upsertGroup()`.

```typescript
// 1. Identify the user
op.identify({
  profileId: 'user_123',
  firstName: 'Jane',
  email: 'jane@acme.com',
});

// 2. Assign the user to the group — the group doesn't need to exist yet
op.setGroup('org_acme');

// 3. All subsequent events are now tagged with the group
op.track('dashboard_viewed');  // → includes groups: ['org_acme']
op.track('report_exported');   // → includes groups: ['org_acme']
```

If you want to sync dynamic group properties from your own data (plan, seats, MRR), add `upsertGroup()` to the flow:

```typescript
op.identify({ profileId: 'user_123', email: 'jane@acme.com' });

// Sync group metadata from your backend
op.upsertGroup({
  id: 'org_acme',
  type: 'company',
  name: 'Acme Inc',
  properties: { plan: 'pro' },
});

op.setGroup('org_acme');
```

## Per-event group override

You can attach group IDs to a specific event without affecting the SDK's persistent group state:

```typescript
op.track('file_shared', {
  filename: 'q4-report.pdf',
  groups: ['org_acme', 'org_partner'], // Only applies to this event
});
```

Groups passed in `track()` are **merged** with any groups already set on the SDK instance.

## Clearing groups on logout

`clear()` resets the profile, device, session, and all groups. Always call it on logout.

```typescript
function handleLogout() {
  op.clear();
  // redirect to login...
}
```

## Common patterns

### B2B SaaS — company accounts

```typescript
// On login
op.identify({ profileId: user.id, email: user.email });
op.upsertGroup({
  id: user.organizationId,
  type: 'company',
  name: user.organizationName,
  properties: { plan: user.plan, mrr: user.mrr },
});
op.setGroup(user.organizationId);
```

### Multi-tenant — workspaces

```typescript
// When user switches workspace
op.upsertGroup({
  id: workspace.id,
  type: 'workspace',
  name: workspace.name,
});
op.setGroup(workspace.id);
```

### Teams within a company

```typescript
// User belongs to a company and a specific team
op.setGroups([user.organizationId, user.teamId]);
```

## API reference

### `upsertGroup(payload)`

Creates the group if it doesn't exist, or merges properties into the existing group.

```typescript
op.upsertGroup({
  id: string;       // Required
  type: string;     // Required
  name: string;     // Required
  properties?: Record<string, unknown>;
});
```

### `setGroup(groupId)`

Adds a single group ID to the SDK's internal group list and sends an `assign_group` event to link the current profile to that group.

```typescript
op.setGroup('org_acme');
```

### `setGroups(groupIds)`

Same as `setGroup()` but for multiple group IDs at once.

```typescript
op.setGroups(['org_acme', 'team_engineering']);
```

## What to avoid

- **Calling `upsertGroup()` on every event or page view** — call it on login or when group properties actually change. For static group management, use the dashboard instead.
- **Not calling `setGroup()` after `identify()`** — without it, events won't be tagged with the group and you won't see group-level data in the dashboard.
- **Forgetting `clear()` on logout** — groups persist on the SDK instance, so a new user logging in on the same session could inherit the previous user's groups.
- **Using `upsertGroup()` to link a user to a group** — `upsertGroup()` manages the group entity only. Use `setGroup()` to link a user profile to it.