diff --git a/README.md b/README.md
index d0a0b7ee..7b8bbb33 100644
--- a/README.md
+++ b/README.md
@@ -38,7 +38,7 @@ As of today (2023-12-12) I have more then 1.2 million events in PSQL and perform
   - [ ] Area
 - [ ] Support funnels
 - [ ] Support multiple breakdowns
-- [ ] Aggregations (sum, average...)
+- [x] Aggregations (sum, average...)
 
 ### SDK
 
diff --git a/apps/web/src/components/report/sidebar/ReportEvents.tsx b/apps/web/src/components/report/sidebar/ReportEvents.tsx
index 5dea0574..87302819 100644
--- a/apps/web/src/components/report/sidebar/ReportEvents.tsx
+++ b/apps/web/src/components/report/sidebar/ReportEvents.tsx
@@ -87,6 +87,10 @@ export function ReportEvents() {
                       value: 'user',
                       label: 'Unique users',
                     },
+                    {
+                      value: 'user_average',
+                      label: 'Unique users (average)',
+                    },
                   ]}
                   label="Segment"
                 >
@@ -95,6 +99,10 @@ export function ReportEvents() {
                       <>
                         <Users size={12} /> Unique users
                       </>
+                    ) : event.segment === 'user_average' ? (
+                      <>
+                        <Users size={12} /> Average per user
+                      </>
                     ) : (
                       <>
                         <GanttChart size={12} /> All events
diff --git a/apps/web/src/server/api/routers/chart.ts b/apps/web/src/server/api/routers/chart.ts
index e157ec83..c1265691 100644
--- a/apps/web/src/server/api/routers/chart.ts
+++ b/apps/web/src/server/api/routers/chart.ts
@@ -236,20 +236,24 @@ function getDatesFromRange(range: IChartRange) {
   }
 
   if (isFloat(range)) {
-    const startDate = new Date(Date.now() - 1000 * 60 * (range * 100));
+    const startDate = new Date(
+      Date.now() - 1000 * 60 * (range * 100)
+    ).toISOString();
     const endDate = new Date().toISOString();
 
     return {
-      startDate: startDate.toISOString(),
-      endDate: endDate,
+      startDate,
+      endDate,
     };
   }
 
-  const startDate = getDaysOldDate(range).toISOString();
-  const endDate = new Date().toISOString();
+  const startDate = getDaysOldDate(range);
+  startDate.setUTCHours(0, 0, 0, 0);
+  const endDate = new Date();
+  endDate.setUTCHours(23, 59, 59, 999);
   return {
-    startDate,
-    endDate,
+    startDate: startDate.toISOString(),
+    endDate: endDate.toISOString(),
   };
 }
 
@@ -271,6 +275,8 @@ function getChartSql({
 
   if (event.segment === 'event') {
     select.push(`count(*)::int as count`);
+  } else if (event.segment === 'user_average') {
+    select.push(`COUNT(*)::float / COUNT(DISTINCT profile_id)::float as count`);
   } else {
     select.push(`count(DISTINCT profile_id)::int as count`);
   }
@@ -396,6 +402,8 @@ function getChartSql({
     sql.push(`ORDER BY ${orderBy.join(', ')}`);
   }
 
+  console.log('SQL ->', sql.join('\n'));
+
   return sql.join('\n');
 }
 
diff --git a/apps/web/src/utils/validation.ts b/apps/web/src/utils/validation.ts
index fed48ef1..0e5d3962 100644
--- a/apps/web/src/utils/validation.ts
+++ b/apps/web/src/utils/validation.ts
@@ -10,7 +10,7 @@ function objectToZodEnums<K extends string>(obj: Record<K, any>): [K, ...K[]] {
 export const zChartEvent = z.object({
   id: z.string(),
   name: z.string(),
-  segment: z.enum(['event', 'user']),
+  segment: z.enum(['event', 'user', 'user_average']),
   filters: z.array(
     z.object({
       id: z.string(),