diff --git a/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/layout.tsx b/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/layout.tsx
index aa3cd085..c4e14f6d 100644
--- a/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/layout.tsx
+++ b/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/layout.tsx
@@ -30,7 +30,9 @@ export default async function AppLayout({
     getDashboardsByProjectId(projectId),
   ]);
 
-  if (!organizations.find((item) => item.id === organizationId)) {
+  const organization = organizations.find((item) => item.id === organizationId);
+
+  if (!organization) {
     return (
       <FullPageEmptyState title="Not found" className="min-h-screen">
         The organization you were looking for could not be found.
@@ -58,7 +60,7 @@ export default async function AppLayout({
         }}
       />
       <LayoutContent>{children}</LayoutContent>
-      <SideEffects />
+      <SideEffects organization={organization} />
     </div>
   );
 }
diff --git a/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/settings/organization/organization/billing.tsx b/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/settings/organization/organization/billing.tsx
index 7ecbe299..466cbd86 100644
--- a/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/settings/organization/organization/billing.tsx
+++ b/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/settings/organization/organization/billing.tsx
@@ -18,6 +18,7 @@ import useWS from '@/hooks/useWS';
 import { showConfirm } from '@/modals';
 import { api } from '@/trpc/client';
 import type { IServiceOrganization } from '@openpanel/db';
+import { useOpenPanel } from '@openpanel/nextjs';
 import type { IPolarPrice } from '@openpanel/payments';
 import { Loader2Icon } from 'lucide-react';
 import { useRouter } from 'next/navigation';
@@ -32,6 +33,7 @@ type Props = {
 export default function Billing({ organization }: Props) {
   const router = useRouter();
   const { projectId } = useAppParams();
+  const op = useOpenPanel();
   const [customerSessionToken, setCustomerSessionToken] = useQueryState(
     'customer_session_token',
   );
@@ -61,6 +63,12 @@ export default function Billing({ organization }: Props) {
     }
   }, [organization.subscriptionInterval]);
 
+  useEffect(() => {
+    if (customerSessionToken) {
+      op.track('subscription_created');
+    }
+  }, [customerSessionToken]);
+
   function renderBillingTable() {
     if (productsQuery.isLoading) {
       return (
@@ -227,6 +235,7 @@ function CheckoutButton({
   projectId: string;
   disabled?: string | null;
 }) {
+  const op = useOpenPanel();
   const isCurrentPrice = organization.subscriptionPriceId === price.id;
   const checkout = api.subscription.checkout.useMutation({
     onSuccess(data) {
@@ -270,9 +279,15 @@ function CheckoutButton({
             showConfirm({
               title: 'Are you sure?',
               text: `You're about the change your subscription.`,
-              onConfirm: () => createCheckout(),
+              onConfirm: () => {
+                op.track('subscription_change');
+                createCheckout();
+              },
             });
           } else {
+            op.track('subscription_checkout', {
+              product: price.productId,
+            });
             createCheckout();
           }
         }}
diff --git a/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/side-effects.tsx b/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/side-effects.tsx
index 9ca10148..972341d4 100644
--- a/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/side-effects.tsx
+++ b/apps/dashboard/src/app/(app)/[organizationSlug]/[projectId]/side-effects.tsx
@@ -1,11 +1,65 @@
 'use client';
 
 import { pushModal, useOnPushModal } from '@/modals';
-import { differenceInDays } from 'date-fns';
-import { useEffect } from 'react';
+import { differenceInDays, differenceInHours } from 'date-fns';
+import { useEffect, useState } from 'react';
 
+import { ProjectLink } from '@/components/links';
+import { Dialog, DialogContent, DialogHeader } from '@/components/ui/dialog';
+import { ModalHeader } from '@/modals/Modal/Container';
+import type { IServiceOrganization } from '@openpanel/db';
 import { useOpenPanel } from '@openpanel/nextjs';
+import Billing from './settings/organization/organization/billing';
 
-export default function SideEffects() {
-  return null;
+interface SideEffectsProps {
+  organization: IServiceOrganization;
+}
+
+export default function SideEffects({ organization }: SideEffectsProps) {
+  const op = useOpenPanel();
+  const willEndInHours = organization.subscriptionEndsAt
+    ? differenceInHours(organization.subscriptionEndsAt, new Date())
+    : null;
+  const [isTrialDialogOpen, setIsTrialDialogOpen] = useState<boolean>(
+    willEndInHours !== null &&
+      organization.subscriptionStatus === 'trialing' &&
+      organization.subscriptionEndsAt !== null &&
+      willEndInHours <= 48,
+  );
+
+  useEffect(() => {
+    if (isTrialDialogOpen) {
+      op.track('trial_expires_soon');
+    }
+  }, [isTrialDialogOpen]);
+
+  return (
+    <>
+      <Dialog open={isTrialDialogOpen} onOpenChange={setIsTrialDialogOpen}>
+        <DialogContent className="max-w-xl">
+          <ModalHeader
+            onClose={() => setIsTrialDialogOpen(false)}
+            title={
+              willEndInHours !== null && willEndInHours > 0
+                ? `Your trial is ending in ${willEndInHours} hours`
+                : 'Your trial has ended'
+            }
+            text={
+              <>
+                Please upgrade your plan to continue using OpenPanel. Select a
+                tier which is appropriate for your needs or{' '}
+                <ProjectLink
+                  href="/settings/organization/billing"
+                  className="underline text-foreground"
+                >
+                  manage billing
+                </ProjectLink>
+              </>
+            }
+          />
+          <Billing organization={organization} />
+        </DialogContent>
+      </Dialog>
+    </>
+  );
 }