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public: update mixpanel pricing

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Carl-Gerhard Lindesvärd
2026-02-12 21:46:55 +00:00
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apps/public/content/articles/mixpanel-pricing.mdx
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---
title: Mixpanel Pricing
description: A complete breakdown of Mixpanel's pricing plans, what's included, hidden costs to watch for, and how it compares to alternatives like OpenPanel.
title: "Mixpanel Pricing 2026: Plans, Costs & Free Tier Breakdown"
description: "Complete breakdown of Mixpanel's 2026 pricing. Free tier limits, Growth plan costs ($0.00028/event), Enterprise pricing, and hidden fees. See how it compares."
tag: Guide
team: OpenPanel Team
date: 2025-12-08
updated: 2026-02-07
updated: 2026-02-12
cover: /content/mixpanel-pricing-cover.jpg
---
@@ -208,14 +208,18 @@ If the answers to those questions make you nervous about Mixpanel's pricing traj
[OpenPanel](/) offers a 30-day free trial with no credit card required. You can try it alongside Mixpanel and see which fits better for your needs and budget. And if you want maximum control over costs and data, [self-hosting](/docs/self-hosting/self-hosting) is always an option.
<Faqs>
<FaqItem question="How much does Mixpanel cost per month?">
<FaqItem question="How much does Mixpanel cost?">
Mixpanel's cost depends on your event volume. The free plan covers up to 20 million events with limited features. The Growth plan starts with 1 million free events (with credit card), then scales from around $28/month for additional events up to $2,289/month for 20 million events. Enterprise pricing requires contacting sales but typically starts around $20,000/year.
</FaqItem>
<FaqItem question="Is Mixpanel free to use?">
<FaqItem question="Does Mixpanel have a free tier?">
Yes, Mixpanel has a free tier that includes up to 20 million events per month. However, it comes with feature limitations. You don't get Group Analytics, data export, advanced cohorts, or some other features. For basic product analytics on smaller projects, the free tier can work well.
</FaqItem>
<FaqItem question="What is Mixpanel pricing in 2026?">
As of 2026, Mixpanel offers a Free plan (up to 20M events with limited features), a Growth plan (starting at ~$28/month after 1M free events, scaling up to ~$2,289/month for 20M events), and an Enterprise plan (starting around $20,000/year). Growth plan pricing works out to roughly $0.00028 per event. Note that add-ons like Group Analytics, Data Pipelines, and Session Replay cost extra on top of the base plan.
</FaqItem>
<FaqItem question="What counts as an event in Mixpanel?">
An event is any user action you choose to track. This includes button clicks, page views, sign-ups, purchases, form submissions, feature usage, or any custom action you define. Each occurrence counts as one event toward your monthly total.
</FaqItem>