docs: improvements
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Carl-Gerhard Lindesvärd
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---
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title: About
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description: Learn about who we are and why we started this company. We're on a mission to help businesses work better with their data.
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description: Learn about who we are and why we started OpenPanel. We're on a mission to make powerful analytics accessible to everyone - open-source, privacy-first, and affordable.
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---
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## Introduction
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Hey there!
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My name is [Carl-Gerhard Lindesvärd](https://x.com/CarlLindesvard). I'm the founder of OpenPanel. These days, knowing how your users use your product is super important.
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My name is [Carl-Gerhard Lindesvärd](https://x.com/CarlLindesvard). I'm the founder of OpenPanel. These days, knowing how your users interact with your product is more important than ever.
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I've worked with different analytics tools for over 5 years, and I've seen it all - the good, the bad, and the ugly.
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I've worked with different analytics tools for over 5 years, and I've seen it all - the good, the bad, and the ugly. I've mostly used Mixpanel along with tools like Google Analytics. Here's why I decided to start OpenPanel.
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I've mostly used Mixpanel along with tools like Google Analytics. Here's why I decided to start OpenPanel.
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## Why
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## The Problem
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### Product analytics
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Mixpanel is a solid analytics tool - it's easy to create reports and has tons of features.
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Mixpanel is a solid analytics tool - it's easy to create reports and has tons of features. But I was only using a small part of it. I wanted a simple way to see my custom events, build funnels, and understand user retention.
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But I was only using a small part of it, mainly the reports. I wanted a simple way to see my custom events. Sure, Mixpanel lets you make nice reports with different charts like:
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- Line charts
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- Bar charts
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- Pie charts
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- Funnels
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- Retention
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- ...and more
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Being able to track what each user does was great too. But that was pretty much all I needed.
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The problem? I had to pay $300/month for this. Their pricing makes no sense, especially since I only used a tiny bit of what they offer.
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The problem? I was paying $300/month for features I barely used. Their pricing model didn't make sense for startups and smaller teams who just need the essentials done well.
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### Web analytics
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Mixpanel does web analytics too, but not in a way that works for me. I just wanted a simple dashboard to quickly see how my website is doing. That's why I ended up needing a separate tool just for web analytics.
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I also needed a simple dashboard to see how my website was performing - page views, visitors, referrers. Mixpanel doesn't really do this well, so I ended up needing a separate tool. Managing multiple analytics tools is a headache.
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## The solution
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### Privacy concerns
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That's why I built OpenPanel. It's a simple analytics tool that I actually use myself. It combines both product and web analytics:
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Google Analytics has faced GDPR bans across Europe. Mixpanel stores data on US servers by default. As someone based in the EU, I wanted a solution that takes privacy seriously from day one.
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- You get a clear picture of your website's performance and can dig deeper when needed
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- You can build reports that show your data in ways that make sense to you
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- You can see what your users are doing, both individually and as a group
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- Unlike Mixpanel, you can check your stats from your phone since our dashboard works great on mobile
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## The Solution
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## OpenPanel is a great alternative to Mixpanel
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That's why I built OpenPanel - an open-source analytics platform that combines the power of Mixpanel with the simplicity of Plausible. It's a tool I actually use myself every day.
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Now you know a bit about me and why I think OpenPanel is a solid alternative to Mixpanel. Got questions? Want to know more? Feel free to [contact me](/contact).
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### What OpenPanel offers
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You can read more about why we think OpenPanel is a [good alternative to Mixpanel](/articles/vs-mixpanel).
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- **Web + Product analytics** in one place - no need for multiple tools
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- **Real-time dashboards** - see what's happening right now
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- **Funnels & retention** - understand how users move through your product
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- **User profiles & sessions** - see what individual users are doing
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- **A/B testing** - built-in variant testing with detailed breakdowns
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- **Revenue tracking** - monitor purchases and subscriptions
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- **Smart notifications** - get alerts when important events happen
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- **Custom dashboards** - build reports that make sense for your needs
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- **Mobile-friendly** - check your stats from anywhere
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### Privacy-first by design
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- **Cookieless tracking** by default - no annoying consent banners needed
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- **EU-only hosting** on our cloud, or self-host anywhere you want
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- **GDPR and CCPA compliant** out of the box
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- **You own your data** - export it anytime, or self-host for full control
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### Built for developers
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OpenPanel has SDKs for pretty much everything:
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- Web (JavaScript, React, Next.js, Vue, Astro, Remix)
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- Mobile (Swift, Kotlin, React Native)
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- Backend (Python, Ruby, Rust, Express)
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Plus a powerful API for custom integrations.
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## Where We Are Today
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What started as a side project in late 2023 has grown into something I'm really proud of:
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- **1,000+ projects** using OpenPanel
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- **5 billion+ events** tracked
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- **5,000+ GitHub stars**
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- **Trusted by companies** like Midday, ScreenZen, Tiptip, and many more
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We run on a Kubernetes infrastructure with a Clickhouse cluster, processing millions of events every day.
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## Open Source
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OpenPanel is fully [open-source on GitHub](https://github.com/Openpanel-dev/openpanel). I believe software thrives when a community builds around it. You can self-host it for free, contribute to the codebase, or just peek under the hood to see how it works.
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## A Great Alternative
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OpenPanel is a solid alternative to [Mixpanel](/compare/mixpanel-alternative), [Google Analytics](/compare/google-analytics-alternative), [Plausible](/compare/plausible-alternative), and [PostHog](/compare/posthog-alternative). It gives you the features you actually need without the enterprise complexity or pricing.
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Got questions? Want to know more? Feel free to [contact me](/contact) or join our [Discord community](https://go.openpanel.dev/discord).
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## Company
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@@ -58,9 +87,9 @@ OpenPanel (OpenPanel AB) is a company based in Stockholm, Sweden.
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### Address
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<pre className="p-0">
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```
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OpenPanel AB
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Sankt Eriksgatan 100
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113 31 Stockholm
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Sweden
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</pre>
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```
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