diff --git a/apps/start/src/components/report-chart/conversion/chart.tsx b/apps/start/src/components/report-chart/conversion/chart.tsx
index 5553d243..0506fb92 100644
--- a/apps/start/src/components/report-chart/conversion/chart.tsx
+++ b/apps/start/src/components/report-chart/conversion/chart.tsx
@@ -2,9 +2,10 @@ import { pushModal } from '@/modals';
 import type { RouterOutputs } from '@/trpc/client';
 import { cn } from '@/utils/cn';
 import { getChartColor } from '@/utils/theme';
-import { useCallback } from 'react';
+import React, { useCallback } from 'react';
 import {
   CartesianGrid,
+  Legend,
   Line,
   LineChart,
   ReferenceLine,
@@ -13,16 +14,25 @@ import {
   YAxis,
 } from 'recharts';
 
-import { createChartTooltip } from '@/components/charts/chart-tooltip';
+import {
+  ChartTooltipHeader,
+  ChartTooltipItem,
+  createChartTooltip,
+} from '@/components/charts/chart-tooltip';
+import { useConversionRechartDataModel } from '@/hooks/use-conversion-rechart-data-model';
 import { useFormatDateInterval } from '@/hooks/use-format-date-interval';
 import { useNumber } from '@/hooks/use-numer-formatter';
+import { useVisibleConversionSeries } from '@/hooks/use-visible-conversion-series';
 import { useTRPC } from '@/integrations/trpc/react';
 import { average, getPreviousMetric, round } from '@openpanel/common';
 import type { IInterval } from '@openpanel/validation';
 import { useQuery } from '@tanstack/react-query';
 import { useXAxisProps, useYAxisProps } from '../common/axis';
-import { PreviousDiffIndicatorPure } from '../common/previous-diff-indicator';
+import { PreviousDiffIndicator } from '../common/previous-diff-indicator';
+import { SerieIcon } from '../common/serie-icon';
+import { SerieName } from '../common/serie-name';
 import { useReportChartContext } from '../context';
+import { ConversionTable } from './conversion-table';
 
 interface Props {
   data: RouterOutputs['chart']['conversion'];
@@ -34,7 +44,8 @@ export function Chart({ data }: Props) {
     isEditMode,
     options: { hideXAxis, hideYAxis, maxDomain },
   } = useReportChartContext();
-  const dataLength = data.current.length || 0;
+  const { series, setVisibleSeries } = useVisibleConversionSeries(data, 5);
+  const rechartData = useConversionRechartDataModel(series);
   const trpc = useTRPC();
   const references = useQuery(
     trpc.reference.getChartReferences.queryOptions(
@@ -56,18 +67,11 @@ export function Chart({ data }: Props) {
   });
 
   const averageConversionRate = average(
-    data.current.map((serie) => {
+    series.map((serie) => {
       return average(serie.data.map((item) => item.rate));
     }, 0),
   );
 
-  const rechartData = data.current[0].data.map((item) => {
-    return {
-      ...item,
-      timestamp: new Date(item.date).getTime(),
-    };
-  });
-
   const handleChartClick = useCallback((e: any) => {
     if (e?.activePayload?.[0]) {
       const clickedData = e.activePayload[0].payload;
@@ -79,8 +83,36 @@ export function Chart({ data }: Props) {
     }
   }, []);
 
+  const CustomLegend = useCallback(() => {
+    return (
+      <div className="flex flex-wrap justify-center gap-x-4 gap-y-1 text-xs mt-4 -mb-2">
+        {series.map((serie) => (
+          <div
+            className="flex items-center gap-1"
+            key={serie.id}
+            style={{
+              color: getChartColor(serie.index),
+            }}
+          >
+            <SerieIcon name={serie.breakdowns} />
+            <SerieName
+              name={
+                serie.breakdowns.length > 0 ? serie.breakdowns : ['Conversion']
+              }
+              className="font-semibold"
+            />
+          </div>
+        ))}
+      </div>
+    );
+  }, [series]);
+
   return (
-    <TooltipProvider conversion={data} interval={interval}>
+    <TooltipProvider
+      conversion={data}
+      interval={interval}
+      visibleSeries={series}
+    >
       <div className={cn('h-full w-full', isEditMode && 'card p-4')}>
         <ResponsiveContainer>
           <LineChart data={rechartData} onClick={handleChartClick}>
@@ -107,35 +139,48 @@ export function Chart({ data }: Props) {
             ))}
             <YAxis {...yAxisProps} domain={[0, 100]} />
             <XAxis {...xAxisProps} allowDuplicatedCategory={false} />
+            {series.length > 1 && <Legend content={<CustomLegend />} />}
             <Tooltip />
-            <Line
-              dot={false}
-              dataKey="previousRate"
-              stroke={getChartColor(0)}
-              type={lineType}
-              isAnimationActive={false}
-              strokeWidth={1}
-              strokeOpacity={0.5}
-            />
-            <Line
-              dataKey="rate"
-              stroke={getChartColor(0)}
-              type={lineType}
-              isAnimationActive={false}
-              strokeWidth={2}
-            />
+            {series.map((serie) => {
+              const color = getChartColor(serie.index);
+              return (
+                <Line
+                  key={`${serie.id}:previousRate`}
+                  dot={false}
+                  dataKey={`${serie.id}:previousRate`}
+                  stroke={color}
+                  type={lineType}
+                  isAnimationActive={false}
+                  strokeWidth={1}
+                  strokeOpacity={0.3}
+                />
+              );
+            })}
+            {series.map((serie) => {
+              const color = getChartColor(serie.index);
+              return (
+                <Line
+                  key={`${serie.id}:rate`}
+                  dataKey={`${serie.id}:rate`}
+                  stroke={color}
+                  type={lineType}
+                  isAnimationActive={false}
+                  strokeWidth={2}
+                />
+              );
+            })}
             {typeof averageConversionRate === 'number' &&
               averageConversionRate && (
                 <ReferenceLine
                   y={averageConversionRate}
-                  stroke={getChartColor(1)}
+                  stroke={getChartColor(series.length)}
                   strokeWidth={2}
                   strokeDasharray="3 3"
                   strokeOpacity={0.5}
                   strokeLinecap="round"
                   label={{
                     value: `Average (${round(averageConversionRate, 2)} %)`,
-                    fill: getChartColor(1),
+                    fill: getChartColor(series.length),
                     position: 'insideBottomRight',
                     fontSize: 12,
                   }}
@@ -144,72 +189,92 @@ export function Chart({ data }: Props) {
           </LineChart>
         </ResponsiveContainer>
       </div>
+      <ConversionTable
+        data={data}
+        visibleSeries={series}
+        setVisibleSeries={setVisibleSeries}
+      />
     </TooltipProvider>
   );
 }
 
 const { Tooltip, TooltipProvider } = createChartTooltip<
-  NonNullable<
-    RouterOutputs['chart']['conversion']['current'][number]
-  >['data'][number],
+  Record<string, any>,
   {
     conversion: RouterOutputs['chart']['conversion'];
     interval: IInterval;
+    visibleSeries: RouterOutputs['chart']['conversion']['current'];
   }
 >(({ data, context }) => {
-  if (!data[0]) {
+  if (!data || !data[0]) {
     return null;
   }
 
-  const { date } = data[0];
+  const payload = data[0];
+  const { date } = payload;
   const formatDate = useFormatDateInterval({
     interval: context.interval,
     short: false,
   });
   const number = useNumber();
+
   return (
     <>
-      <div className="flex justify-between gap-8 text-muted-foreground">
-        <div>{formatDate(date)}</div>
-      </div>
-      {context.conversion.current.map((serie, index) => {
-        const item = data[index];
-        if (!item) {
+      {context.visibleSeries.map((serie, index) => {
+        const rate = payload[`${serie.id}:rate`];
+        const total = payload[`${serie.id}:total`];
+        const previousRate = payload[`${serie.id}:previousRate`];
+
+        if (rate === undefined) {
           return null;
         }
-        const prevItem = context.conversion?.previous?.[0]?.data[item.index];
 
-        const title =
-          serie.breakdowns.length > 0
-            ? (serie.breakdowns.join(',') ?? 'Not set')
-            : 'Conversion';
+        const prevSerie = context.conversion?.previous?.find(
+          (p) => p.id === serie.id,
+        );
+        const prevItem = prevSerie?.data.find((d) => d.date === date);
+        const previousMetric = getPreviousMetric(rate, previousRate);
+
         return (
-          <div className="row gap-2" key={serie.id}>
-            <div
-              className="w-[3px] rounded-full"
-              style={{ background: getChartColor(index) }}
-            />
-            <div className="col flex-1 gap-1">
-              <div className="flex items-center gap-1">{title}</div>
+          <React.Fragment key={serie.id}>
+            {index === 0 && (
+              <ChartTooltipHeader>
+                <div>{formatDate(date)}</div>
+              </ChartTooltipHeader>
+            )}
+            <ChartTooltipItem color={getChartColor(index)}>
+              <div className="flex items-center gap-1">
+                <SerieIcon
+                  name={
+                    serie.breakdowns.length > 0
+                      ? serie.breakdowns
+                      : ['Conversion']
+                  }
+                />
+                <SerieName
+                  name={
+                    serie.breakdowns.length > 0
+                      ? serie.breakdowns
+                      : ['Conversion']
+                  }
+                />
+              </div>
               <div className="flex justify-between gap-8 font-mono font-medium">
-                <div className="col gap-1">
-                  <span>{number.formatWithUnit(item.rate / 100, '%')}</span>
-                  <span>{item.total}</span>
-                </div>
-
-                {!!prevItem && (
-                  <div className="col gap-1">
-                    <PreviousDiffIndicatorPure
-                      {...getPreviousMetric(item.rate, prevItem?.rate)}
-                    />
+                <div className="row gap-1">
+                  <span>{number.formatWithUnit(rate / 100, '%')}</span>
+                  <span className="text-muted-foreground">({total})</span>
+                  {prevItem && previousRate !== undefined && (
                     <span className="text-muted-foreground">
-                      ({prevItem?.total})
+                      ({number.formatWithUnit(previousRate / 100, '%')})
                     </span>
-                  </div>
+                  )}
+                </div>
+                {previousRate !== undefined && (
+                  <PreviousDiffIndicator {...previousMetric} />
                 )}
               </div>
-            </div>
-          </div>
+            </ChartTooltipItem>
+          </React.Fragment>
         );
       })}
     </>
diff --git a/apps/start/src/components/report-chart/conversion/conversion-table.tsx b/apps/start/src/components/report-chart/conversion/conversion-table.tsx
new file mode 100644
index 00000000..02ae54f4
--- /dev/null
+++ b/apps/start/src/components/report-chart/conversion/conversion-table.tsx
@@ -0,0 +1,326 @@
+import { Checkbox } from '@/components/ui/checkbox';
+import { useFormatDateInterval } from '@/hooks/use-format-date-interval';
+import { useNumber } from '@/hooks/use-numer-formatter';
+import { useSelector } from '@/redux';
+import type { RouterOutputs } from '@/trpc/client';
+import { cn } from '@/utils/cn';
+import { getChartColor } from '@/utils/theme';
+import { getPreviousMetric } from '@openpanel/common';
+import { useMemo } from 'react';
+import { PreviousDiffIndicatorPure } from '../common/previous-diff-indicator';
+import { ReportTableToolbar } from '../common/report-table-toolbar';
+import { SerieIcon } from '../common/serie-icon';
+import { SerieName } from '../common/serie-name';
+
+interface ConversionTableProps {
+  data: RouterOutputs['chart']['conversion'];
+  visibleSeries: RouterOutputs['chart']['conversion']['current'];
+  setVisibleSeries: React.Dispatch<React.SetStateAction<string[]>>;
+}
+
+export function ConversionTable({
+  data,
+  visibleSeries,
+  setVisibleSeries,
+}: ConversionTableProps) {
+  const number = useNumber();
+  const interval = useSelector((state) => state.report.interval);
+  const formatDate = useFormatDateInterval({
+    interval,
+    short: true,
+  });
+
+  // Get all unique dates from the first series
+  const dates = useMemo(
+    () => data.current[0]?.data.map((item) => item.date) ?? [],
+    [data.current],
+  );
+
+  // Get all series (including non-visible ones for toggle functionality)
+  const allSeries = data.current;
+
+  // Transform data to table rows with memoization
+  const rows = useMemo(() => {
+    return allSeries.map((serie) => {
+      const dateValues: Record<string, number> = {};
+      dates.forEach((date) => {
+        const item = serie.data.find((d) => d.date === date);
+        dateValues[date] = item?.rate ?? 0;
+      });
+
+      const total = serie.data.reduce((sum, item) => sum + item.total, 0);
+      const conversions = serie.data.reduce(
+        (sum, item) => sum + item.conversions,
+        0,
+      );
+      const avgRate =
+        serie.data.length > 0
+          ? serie.data.reduce((sum, item) => sum + item.rate, 0) /
+            serie.data.length
+          : 0;
+
+      const prevSerie = data.previous?.find((p) => p.id === serie.id);
+      const prevAvgRate =
+        prevSerie && prevSerie.data.length > 0
+          ? prevSerie.data.reduce((sum, item) => sum + item.rate, 0) /
+            prevSerie.data.length
+          : undefined;
+
+      return {
+        id: serie.id,
+        serieId: serie.id,
+        serieName:
+          serie.breakdowns.length > 0 ? serie.breakdowns : ['Conversion'],
+        breakdownValues: serie.breakdowns,
+        avgRate,
+        prevAvgRate,
+        total,
+        conversions,
+        dateValues,
+      };
+    });
+  }, [allSeries, dates, data.previous]);
+
+  // Calculate ranges for color visualization (memoized)
+  const { metricRanges, dateRanges } = useMemo(() => {
+    const metricRanges: Record<string, { min: number; max: number }> = {
+      avgRate: {
+        min: Number.POSITIVE_INFINITY,
+        max: Number.NEGATIVE_INFINITY,
+      },
+      total: {
+        min: Number.POSITIVE_INFINITY,
+        max: Number.NEGATIVE_INFINITY,
+      },
+      conversions: {
+        min: Number.POSITIVE_INFINITY,
+        max: Number.NEGATIVE_INFINITY,
+      },
+    };
+
+    const dateRanges: Record<string, { min: number; max: number }> = {};
+    dates.forEach((date) => {
+      dateRanges[date] = {
+        min: Number.POSITIVE_INFINITY,
+        max: Number.NEGATIVE_INFINITY,
+      };
+    });
+
+    rows.forEach((row) => {
+      // Metric ranges
+      metricRanges.avgRate.min = Math.min(
+        metricRanges.avgRate.min,
+        row.avgRate,
+      );
+      metricRanges.avgRate.max = Math.max(
+        metricRanges.avgRate.max,
+        row.avgRate,
+      );
+      metricRanges.total.min = Math.min(metricRanges.total.min, row.total);
+      metricRanges.total.max = Math.max(metricRanges.total.max, row.total);
+      metricRanges.conversions.min = Math.min(
+        metricRanges.conversions.min,
+        row.conversions,
+      );
+      metricRanges.conversions.max = Math.max(
+        metricRanges.conversions.max,
+        row.conversions,
+      );
+
+      // Date ranges
+      dates.forEach((date) => {
+        const value = row.dateValues[date] ?? 0;
+        dateRanges[date]!.min = Math.min(dateRanges[date]!.min, value);
+        dateRanges[date]!.max = Math.max(dateRanges[date]!.max, value);
+      });
+    });
+
+    return { metricRanges, dateRanges };
+  }, [rows, dates]);
+
+  // Helper to get background color style
+  const getCellBackgroundStyle = (
+    value: number,
+    min: number,
+    max: number,
+    colorClass: 'purple' | 'emerald' = 'emerald',
+  ): React.CSSProperties => {
+    if (value === 0 || max === min) {
+      return {};
+    }
+
+    const percentage = (value - min) / (max - min);
+    const opacity = Math.max(0.05, Math.min(1, percentage));
+
+    const backgroundColor =
+      colorClass === 'purple'
+        ? `rgba(168, 85, 247, ${opacity})`
+        : `rgba(16, 185, 129, ${opacity})`;
+
+    return { backgroundColor };
+  };
+
+  const visibleSeriesIds = useMemo(
+    () => visibleSeries.map((s) => s.id),
+    [visibleSeries],
+  );
+
+  const getSerieIndex = (serieId: string): number => {
+    return allSeries.findIndex((s) => s.id === serieId);
+  };
+
+  const toggleSerieVisibility = (serieId: string) => {
+    setVisibleSeries((prev) => {
+      if (prev.includes(serieId)) {
+        return prev.filter((id) => id !== serieId);
+      }
+      return [...prev, serieId];
+    });
+  };
+
+  if (allSeries.length === 0) {
+    return null;
+  }
+
+  return (
+    <div className="flex flex-col border rounded-lg overflow-hidden bg-card mt-8">
+      <ReportTableToolbar
+        grouped={false}
+        onToggleGrouped={() => {}}
+        search=""
+        onSearchChange={() => {}}
+        onUnselectAll={() => setVisibleSeries([])}
+      />
+      <div className="overflow-x-auto">
+        <div className="inline-block min-w-full align-middle">
+          <table className="w-full">
+            <thead className="bg-muted/30 border-b sticky top-0 z-10">
+              <tr>
+                <th className="text-left px-4 py-3 text-[10px] uppercase font-semibold sticky left-0 bg-muted/30 z-20 min-w-[200px] border-r">
+                  Serie
+                </th>
+                <th className="text-right px-4 py-3 text-[10px] uppercase font-semibold min-w-[100px]">
+                  Avg Rate
+                </th>
+                <th className="text-right px-4 py-3 text-[10px] uppercase font-semibold min-w-[100px]">
+                  Total
+                </th>
+                <th className="text-right px-4 py-3 text-[10px] uppercase font-semibold min-w-[100px]">
+                  Conversions
+                </th>
+                {dates.map((date) => (
+                  <th
+                    key={date}
+                    className="text-right px-4 py-3 text-[10px] uppercase font-semibold min-w-[100px]"
+                  >
+                    {formatDate(date)}
+                  </th>
+                ))}
+              </tr>
+            </thead>
+            <tbody>
+              {rows.map((row) => {
+                const isVisible = visibleSeriesIds.includes(row.serieId);
+                const serieIndex = getSerieIndex(row.serieId);
+                const color = getChartColor(serieIndex);
+                const previousMetric =
+                  row.prevAvgRate !== undefined
+                    ? getPreviousMetric(row.avgRate, row.prevAvgRate)
+                    : null;
+
+                return (
+                  <tr
+                    key={row.id}
+                    className={cn(
+                      'border-b hover:bg-muted/30 transition-colors',
+                      !isVisible && 'opacity-50',
+                    )}
+                  >
+                    <td className="px-4 py-3 sticky left-0 bg-card z-10 border-r">
+                      <div className="flex items-center gap-2">
+                        <Checkbox
+                          checked={isVisible}
+                          onCheckedChange={() =>
+                            toggleSerieVisibility(row.serieId)
+                          }
+                          style={{
+                            borderColor: color,
+                            backgroundColor: isVisible ? color : 'transparent',
+                          }}
+                          className="h-4 w-4 shrink-0"
+                        />
+                        <div
+                          className="w-[3px] rounded-full shrink-0"
+                          style={{ background: color }}
+                        />
+                        <SerieIcon name={row.serieName} />
+                        <SerieName name={row.serieName} className="truncate" />
+                      </div>
+                    </td>
+                    <td
+                      className="px-4 py-3 text-right font-mono text-sm"
+                      style={getCellBackgroundStyle(
+                        row.avgRate,
+                        metricRanges.avgRate.min,
+                        metricRanges.avgRate.max,
+                        'purple',
+                      )}
+                    >
+                      <div className="flex items-center justify-end gap-2">
+                        <span>
+                          {number.formatWithUnit(row.avgRate / 100, '%')}
+                        </span>
+                        {previousMetric && (
+                          <PreviousDiffIndicatorPure {...previousMetric} />
+                        )}
+                      </div>
+                    </td>
+                    <td
+                      className="px-4 py-3 text-right font-mono text-sm"
+                      style={getCellBackgroundStyle(
+                        row.total,
+                        metricRanges.total.min,
+                        metricRanges.total.max,
+                        'purple',
+                      )}
+                    >
+                      {number.format(row.total)}
+                    </td>
+                    <td
+                      className="px-4 py-3 text-right font-mono text-sm"
+                      style={getCellBackgroundStyle(
+                        row.conversions,
+                        metricRanges.conversions.min,
+                        metricRanges.conversions.max,
+                        'purple',
+                      )}
+                    >
+                      {number.format(row.conversions)}
+                    </td>
+                    {dates.map((date) => {
+                      const value = row.dateValues[date] ?? 0;
+                      return (
+                        <td
+                          key={date}
+                          className="px-4 py-3 text-right font-mono text-sm"
+                          style={getCellBackgroundStyle(
+                            value,
+                            dateRanges[date]!.min,
+                            dateRanges[date]!.max,
+                            'emerald',
+                          )}
+                        >
+                          {number.formatWithUnit(value / 100, '%')}
+                        </td>
+                      );
+                    })}
+                  </tr>
+                );
+              })}
+            </tbody>
+          </table>
+        </div>
+      </div>
+    </div>
+  );
+}
diff --git a/apps/start/src/hooks/use-conversion-rechart-data-model.ts b/apps/start/src/hooks/use-conversion-rechart-data-model.ts
new file mode 100644
index 00000000..0f09230c
--- /dev/null
+++ b/apps/start/src/hooks/use-conversion-rechart-data-model.ts
@@ -0,0 +1,44 @@
+import type { RouterOutputs } from '@/trpc/client';
+import { useMemo } from 'react';
+
+export function useConversionRechartDataModel(
+  series: RouterOutputs['chart']['conversion']['current'],
+) {
+  return useMemo(() => {
+    if (!series.length || !series[0]?.data.length) {
+      return [];
+    }
+
+    // Get all unique dates from the first series (all series should have same dates)
+    const dates = series[0].data.map((item) => item.date);
+
+    return dates.map((date) => {
+      const baseItem = series[0].data.find((item) => item.date === date);
+      if (!baseItem) {
+        return {
+          date,
+          timestamp: new Date(date).getTime(),
+        };
+      }
+
+      // Build data object with all series values
+      const dataPoint: Record<string, any> = {
+        date,
+        timestamp: new Date(date).getTime(),
+      };
+
+      series.forEach((serie) => {
+        const item = serie.data.find((d) => d.date === date);
+        if (item) {
+          dataPoint[`${serie.id}:rate`] = item.rate;
+          dataPoint[`${serie.id}:previousRate`] = item.previousRate;
+          dataPoint[`${serie.id}:total`] = item.total;
+          dataPoint[`${serie.id}:conversions`] = item.conversions;
+        }
+      });
+
+      return dataPoint;
+    });
+  }, [series]);
+}
+
diff --git a/apps/start/src/hooks/use-visible-conversion-series.ts b/apps/start/src/hooks/use-visible-conversion-series.ts
new file mode 100644
index 00000000..f6426604
--- /dev/null
+++ b/apps/start/src/hooks/use-visible-conversion-series.ts
@@ -0,0 +1,35 @@
+import type { RouterOutputs } from '@/trpc/client';
+import { useEffect, useMemo, useState } from 'react';
+
+export type IVisibleConversionSeries = ReturnType<
+  typeof useVisibleConversionSeries
+>['series'];
+
+export function useVisibleConversionSeries(
+  data: RouterOutputs['chart']['conversion'],
+  limit?: number | undefined,
+) {
+  const max = limit ?? 5;
+  const [visibleSeries, setVisibleSeries] = useState<string[]>(
+    data?.current?.slice(0, max).map((serie) => serie.id) ?? [],
+  );
+
+  useEffect(() => {
+    setVisibleSeries(
+      data?.current?.slice(0, max).map((serie) => serie.id) ?? [],
+    );
+  }, [data, max]);
+
+  return useMemo(() => {
+    return {
+      series: data.current
+        .map((serie, index) => ({
+          ...serie,
+          index,
+        }))
+        .filter((serie) => visibleSeries.includes(serie.id)),
+      setVisibleSeries,
+    } as const;
+  }, [visibleSeries, data.current]);
+}
+