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Carl-Gerhard Lindesvärd
2026-02-07 16:42:02 +00:00
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difficulty: intermediate
timeToComplete: 10
date: 2025-12-15
updated: 2026-02-07
cover: /content/cover-default.jpg
team: OpenPanel Team
steps:
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# How to track e-commerce events and revenue
E-commerce tracking gives you visibility into how users interact with your products and what drives purchases. By the end of this guide, you'll have product views, cart events, and revenue tracking working in your store.
E-commerce tracking gives you visibility into how users interact with your products and what drives purchases. By the end of this guide, you'll have product views, cart events, and [revenue tracking](/features/revenue-tracking) working in your store.
OpenPanel tracks revenue using a dedicated `revenue()` method that links payments to visitor sessions. This lets you see which traffic sources, campaigns, and pages generate the most revenue. You can track from your frontend for quick setup, or from your backend via webhooks for more accurate data.
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## Next steps
Once you have basic e-commerce tracking working, you can build purchase funnels to visualize conversion rates at each step. The [revenue tracking documentation](/docs/revenue-tracking) covers advanced patterns like subscription tracking and refunds. For a deeper understanding of attribution, read about how OpenPanel's [cookieless tracking](/articles/cookieless-analytics) works.
Once you have basic e-commerce tracking working, you can build purchase [funnels](/features/funnels) to visualize [conversion rates](/features/conversion) at each step. The [revenue tracking documentation](/docs/revenue-tracking) covers advanced patterns like subscription tracking and refunds. For a deeper understanding of attribution, read about how OpenPanel's [cookieless tracking](/articles/cookieless-analytics) works.
To learn more about tracking custom events in general, check out the [track custom events guide](/guides/track-custom-events) which covers event structure, properties, and common patterns.