public: feature pages
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title: Mixpanel vs OpenPanel
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description: A comparison between Mixpanel and OpenPanel
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date: 2024-11-13
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updated: 2025-12-02
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updated: 2026-02-07
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tag: Comparison
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team: OpenPanel Team
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cover: /content/cover-mixpanel.jpg
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## Web analytics
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Mixpanel is a great product analytics tool but in our minds its lacking in this area. Web analytics should always be easy to get going and we think Mixpanel has to much focus on product analytics.
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Mixpanel is a great product analytics tool but in our minds its lacking in this area. [Web analytics](/features/web-analytics) should always be easy to get going and we think Mixpanel has to much focus on product analytics.
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In OpenPanel you do not need to do anything to get your web analytics up and running. Just add the tracking snippet to your website or app and you're up and running.
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Some of the features we have added are:
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- **Funnels**
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- **Retention**
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- **[Funnels](/features/funnels)**
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- **[Retention](/features/retention)**
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- **Line charts**
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- **Bar charts**
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- **Histogram charts**
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## Cookies vs Cookieless
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Mixpanel is a cookie-based tool, which means that it relies on cookies to track users. This provides advantages like:
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- More accurate user identification across sessions
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- More accurate [user identification](/features/identify-users) across sessions
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- Better cross-domain tracking
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- Easier integration with existing cookie-based systems
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