public: feature pages

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Carl-Gerhard Lindesvärd
2026-02-07 16:42:02 +00:00
parent ed8b5c667e
commit 6ce9b5dd1b
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title: Mixpanel vs OpenPanel
description: A comparison between Mixpanel and OpenPanel
date: 2024-11-13
updated: 2025-12-02
updated: 2026-02-07
tag: Comparison
team: OpenPanel Team
cover: /content/cover-mixpanel.jpg
@@ -17,7 +17,7 @@ OpenPanel is based on the same principles as Mixpanel, but with a few key differ
## Web analytics
Mixpanel is a great product analytics tool but in our minds its lacking in this area. Web analytics should always be easy to get going and we think Mixpanel has to much focus on product analytics.
Mixpanel is a great product analytics tool but in our minds its lacking in this area. [Web analytics](/features/web-analytics) should always be easy to get going and we think Mixpanel has to much focus on product analytics.
In OpenPanel you do not need to do anything to get your web analytics up and running. Just add the tracking snippet to your website or app and you're up and running.
@@ -35,8 +35,8 @@ Probably the most used feature in Mixpanel is their report tool, where you can c
Some of the features we have added are:
- **Funnels**
- **Retention**
- **[Funnels](/features/funnels)**
- **[Retention](/features/retention)**
- **Line charts**
- **Bar charts**
- **Histogram charts**
@@ -55,7 +55,7 @@ Some of the features we have added are:
## Cookies vs Cookieless
Mixpanel is a cookie-based tool, which means that it relies on cookies to track users. This provides advantages like:
- More accurate user identification across sessions
- More accurate [user identification](/features/identify-users) across sessions
- Better cross-domain tracking
- Easier integration with existing cookie-based systems