public: feature pages
This commit is contained in:
Carl-Gerhard Lindesvärd
@@ -2,7 +2,7 @@
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title: Find an alternative to Mixpanel
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description: A list of alternatives to Mixpanel, including open source and paid options.
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date: 2024-11-12
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updated: 2025-12-02
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updated: 2026-02-07
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team: OpenPanel Team
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tag: Comparison
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cover: /content/cover-alternatives.jpg
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@@ -55,7 +55,7 @@ Second, Mixpanel is hard to learn. New users often struggle with its complex int
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Third, Mixpanel doesn't work well with some important business tools. This makes it hard to connect all your data in one place.
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Lastly, setting up event tracking is difficult. Users need to carefully set up tracking for each action they want to monitor, which takes time and can lead to mistakes. This means teams often spend too much time setting things up instead of using the data right away.
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Lastly, setting up [event tracking](/features/event-tracking) is difficult. Users need to carefully set up tracking for each action they want to monitor, which takes time and can lead to mistakes. This means teams often spend too much time setting things up instead of using the data right away.
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## The Need for Simpler Solutions
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@@ -4,6 +4,7 @@ description: A practical guide to GDPR, CCPA, HIPAA, and other privacy regulatio
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tag: Guide
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team: OpenPanel Team
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date: 2025-12-08
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updated: 2026-02-07
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cover: /content/compliance.jpg
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---
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@@ -267,7 +268,7 @@ Self-hosting eliminates third-party data sharing, which simplifies compliance wi
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</FaqItem>
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<FaqItem question="Can I migrate from Google Analytics to OpenPanel?">
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Yes. OpenPanel can replace Google Analytics for most use cases. We offer both web analytics and product analytics features. Check our comparison with other platforms like the [Google Analytics alternative](/compare/google-analytics-alternative) page.
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Yes. OpenPanel can replace Google Analytics for most use cases. We offer both [web analytics](/features/web-analytics) and product analytics features. Check our comparison with other platforms like the [Google Analytics alternative](/compare/google-analytics-alternative) page.
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</FaqItem>
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<FaqItem question="Is OpenPanel open source?">
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@@ -2,6 +2,7 @@
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title: A BullMQ Alternative for Grouped Job Processing
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description: An open-source queue system that eliminates race conditions through intelligent job grouping, perfect for high-throughput event processing pipelines
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date: 2025-10-31
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updated: 2026-02-07
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team: OpenPanel Team
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tag: Article
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cover: /content/bullmq-alternative.jpg
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@@ -53,7 +54,7 @@ Here's what makes GroupMQ special:
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GroupMQ shines in scenarios where you need to maintain order within related operations:
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**Analytics Processing**: Process events from the same user sequentially to maintain accurate session tracking and prevent duplicate counting.
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**Analytics Processing**: Process events from the same user sequentially to maintain accurate [session tracking](/features/session-tracking) and prevent duplicate counting.
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**E-commerce Orders**: Handle order updates, payment processing, and inventory changes for the same order ID without race conditions.
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@@ -4,7 +4,7 @@ description: Discover how to gather meaningful insights without cookies and why
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tag: Guide
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team: OpenPanel Team
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date: 2025-06-17
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updated: 2025-12-02
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updated: 2026-02-07
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cover: /content/cookieless-analytics.jpg
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---
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@@ -71,7 +71,7 @@ We built OpenPanel from the ground up with privacy at its heart—and with featu
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* **Real-time dashboards.** Watch events as they happen.
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* **Custom events & properties.** Track anything from “add to wishlist” to “video watched.”
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* **Rich reports.** Dive deep on funnels, retention, and user journeys.
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* **Rich reports.** Dive deep on [funnels](/features/funnels), [retention](/features/retention), and user journeys.
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### Plug-and-Play Setup
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@@ -4,11 +4,12 @@ description: Funnels are powerful tools that help you understand how users move
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tag: Guide
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team: OpenPanel Team
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date: 2025-03-31
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updated: 2026-02-07
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cover: /content/funnels.jpg
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---
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import { Figure } from "@/components/figure";
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Funnels are powerful tools that help you understand how users move through your website or app. In this guide, we'll walk you through everything you need to know about creating and using funnels effectively.
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[Funnels](/features/funnels) are powerful tools that help you understand how users move through your website or app. In this guide, we'll walk you through everything you need to know about creating and using funnels effectively.
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## What is a Funnel?
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@@ -66,7 +67,7 @@ Before you change report type you'll see a linear chart with a line for each eve
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### 4. Understanding Your Funnel Results
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When your funnel is ready, you'll see a visualization that tells an important story. Let's say 1,000 people view a recipe - that's the top of your funnel. If 175 of those people save the recipe, your conversion rate is 17.5%. This number tells you how well this part of your process is working.
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When your funnel is ready, you'll see a visualization that tells an important story. Let's say 1,000 people view a recipe - that's the top of your funnel. If 175 of those people save the recipe, your [conversion rate](/features/conversion) is 17.5%. This number tells you how well this part of your process is working.
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> In this example we just did a 2-step-funnel, you can have as many steps as you want, but we recommend around 3-5.
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@@ -2,6 +2,7 @@
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title: How to Export Data from Umami Analytics
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description: Learn how to export your analytics data from Umami for migration or backup
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date: 2025-10-30
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updated: 2026-02-07
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cover: /content/export-data-from-umami.jpg
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tag: Guide
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team: OpenPanel Team
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@@ -16,7 +17,7 @@ import { Figure } from '@/components/figure'
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caption="Running the OpenPanel Umami exporter to export analytics data from Umami"
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/>
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When it comes to web analytics, having control over your data is crucial. Whether you're planning to switch analytics platforms, need to create backups, or want to analyze your data in specialized tools, being able to export your Umami Analytics data is essential.
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When it comes to [web analytics](/features/web-analytics), having control over your data is crucial. Whether you're planning to switch analytics platforms, need to create backups, or want to analyze your data in specialized tools, being able to export your Umami Analytics data is essential.
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The challenge is that Umami handles data export differently depending on whether you're using their cloud service or self-hosting. This guide will walk you through both scenarios and help you understand why you might want to consider alternatives like OpenPanel for your analytics needs.
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@@ -83,7 +84,7 @@ We built OpenPanel with the understanding that modern websites need more than ju
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One key difference is real-time data processing. With our platform, you see visitor activity as it happens, not with the delays common in batch-processing systems. This immediacy helps you respond quickly to traffic spikes, marketing campaigns, or technical issues.
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Our event tracking goes beyond simple pageviews. You can track custom events, user interactions, and conversion funnels without writing complex code. Our platform automatically captures many interactions that would require manual setup in Umami.
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Our [event tracking](/features/event-tracking) goes beyond simple pageviews. You can track custom events, user interactions, and [conversion funnels](/features/funnels) without writing complex code. Our platform automatically captures many interactions that would require manual setup in Umami.
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Our filtering and segmentation capabilities are also more advanced. You can create complex queries to understand specific user segments, compare time periods with more flexibility, and build custom dashboards that focus on your key metrics.
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@@ -2,7 +2,7 @@
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title: How to Self-Host OpenPanel Analytics Platform
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description: Learn how to self-host OpenPanel web analytics platform. Step-by-step guide to install and configure your own analytics server for better privacy and cost savings.
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date: 2025-02-28
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updated: 2025-12-02
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updated: 2026-02-07
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cover: /content/how-to-self-host-openpanel.jpg
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tag: Guide
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team: OpenPanel Team
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@@ -22,7 +22,7 @@ cd openpanel/self-hosting
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## Why Self-Host Your Own Analytics Platform?
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Looking for a [Mixpanel alternative](/articles/alternatives-to-mixpanel)? Self-hosting your own web analytics and product analytics platform comes with several benefits. Let's break down the pros and cons of running your own analytics server.
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Looking for a [Mixpanel alternative](/articles/alternatives-to-mixpanel)? Self-hosting your own [web analytics](/features/web-analytics) and product analytics platform comes with several benefits. Let's break down the pros and cons of running your own analytics server.
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For a comparison of all open source analytics platforms, see our [comprehensive guide to open source web analytics tools](/articles/open-source-web-analytics).
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@@ -4,7 +4,7 @@ description: OpenPanel is a versatile analytics platform that offers a wide arra
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tag: Introduction
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team: OpenPanel Team
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date: 2024-11-09
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updated: 2025-12-02
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updated: 2026-02-07
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---
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Welcome to OpenPanel, the open-source analytics platform designed to be a robust alternative to Mixpanel and a great substitute for Google Analytics. In this article, we'll explore why OpenPanel is the ideal choice for businesses looking to leverage powerful analytics while maintaining control over their data.
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@@ -15,7 +15,7 @@ At OpenPanel, we are committed to the principles of open-source software. By mak
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## Why Choose OpenPanel?
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Our journey began with a vision to create an open-source alternative to Mixpanel, a tool we admired for its product analytics capabilities. However, as we developed OpenPanel, we realized the potential to offer more comprehensive features that Mixpanel lacked, particularly in the realm of web analytics. While Mixpanel excels in product analytics, it doesn't fully address web analytics needs. OpenPanel bridges this gap by integrating both web and product analytics, providing a holistic view of user behavior.
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Our journey began with a vision to create an open-source alternative to Mixpanel, a tool we admired for its product analytics capabilities. However, as we developed OpenPanel, we realized the potential to offer more comprehensive features that Mixpanel lacked, particularly in the realm of [web analytics](/features/web-analytics). While Mixpanel excels in product analytics, it doesn't fully address web analytics needs. OpenPanel bridges this gap by integrating both web and product analytics, providing a holistic view of user behavior.
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For a detailed comparison with other tools, see our guide on [open source web analytics](/articles/open-source-web-analytics).
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@@ -25,8 +25,8 @@ OpenPanel is a versatile analytics platform that offers a wide array of features
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- **Web Analytics**: Gain insights similar to tools like Plausible, Fathom, and Simple Analytics.
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- **Product Analytics**: Analyze product usage and user interactions, akin to Mixpanel.
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- **User Retention**: Track and enhance user retention rates.
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- **Funnels**: Visualize user journeys and conversion paths.
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- **[User Retention](/features/retention)**: Track and enhance user retention rates.
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- **[Funnels](/features/funnels)**: Visualize user journeys and [conversion paths](/features/conversion).
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- **Events**: Monitor specific user actions and interactions.
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- **Profiles**: Create detailed user profiles to better understand your audience.
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- **Real-Time View**: Display real-time data on a big monitor in your office for dynamic insights.
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@@ -2,6 +2,7 @@
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title: Mixpanel Alternatives - 4 Best Options for Product Analytics
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description: Looking for Mixpanel alternatives? Compare pricing, features, and privacy options among the best product analytics tools including open-source solutions.
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date: 2025-07-18
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updated: 2026-02-07
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tag: Comparison
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team: OpenPanel Team
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cover: /content/cover-alternatives.jpg
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@@ -23,7 +24,7 @@ The surge in demand for Mixpanel alternatives stems from several pain points tha
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**Self-hosting Requirements**: Some organizations, particularly in regulated industries, need to keep analytics data within their own infrastructure. Mixpanel's cloud-only approach doesn't accommodate these security and compliance requirements.
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In this guide, we'll explore the top 5 Mixpanel alternatives specifically designed for product analytics. Whether you're looking to reduce costs, improve privacy, or gain more flexibility, there's an alternative that fits your needs. If you're also interested in web analytics tools, check out our guide to [open-source web analytics](/articles/open-source-web-analytics).
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In this guide, we'll explore the top 5 Mixpanel alternatives specifically designed for product analytics. Whether you're looking to reduce costs, improve privacy, or gain more flexibility, there's an alternative that fits your needs. If you're also interested in [web analytics](/features/web-analytics) tools, check out our guide to [open-source web analytics](/articles/open-source-web-analytics).
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<Figure
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src="/content/mixpanel.png"
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@@ -37,9 +38,9 @@ Before diving into specific tools, let's establish what features are essential f
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### Core Product Analytics Features
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**Event Tracking**: The foundation of product analytics. You need to track custom events like signups, purchases, feature usage, and any user action that matters to your business. The tool should support [event properties and user properties](/docs/api/track#tracking-events) for rich data collection.
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**[Event Tracking](/features/event-tracking)**: The foundation of product analytics. You need to track custom events like signups, purchases, feature usage, and any user action that matters to your business. The tool should support [event properties and user properties](/docs/api/track#tracking-events) for rich data collection.
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**Funnel Analysis**: Understanding conversion rates through multi-step processes is crucial. Whether it's onboarding, checkout, or feature adoption, you need to visualize where users drop off and optimize accordingly.
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**[Funnel Analysis](/features/funnels)**: Understanding [conversion rates](/features/conversion) through multi-step processes is crucial. Whether it's onboarding, checkout, or feature adoption, you need to visualize where users drop off and optimize accordingly.
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**Retention Analytics**: Track how often users return and engage with your product over time. Look for cohort analysis, retention curves, and the ability to segment users by behavior patterns.
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@@ -98,7 +99,7 @@ All plans include unlimited websites, team members, and 5 years of data retentio
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**Funnel Builder**: Create multi-step funnels to analyze conversion rates. Visualize drop-off points and optimize user flows.
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**Retention Analysis**: Understand user stickiness with cohort retention charts. Track daily, weekly, or monthly retention patterns.
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**[Retention Analysis](/features/retention)**: Understand user stickiness with cohort retention charts. Track daily, weekly, or monthly retention patterns.
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**Individual User Profiles**: Drill down into specific user journeys. See complete event timelines for debugging or customer support.
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@@ -4,6 +4,7 @@ description: A complete breakdown of Mixpanel's pricing plans, what's included,
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tag: Guide
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team: OpenPanel Team
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date: 2025-12-08
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updated: 2026-02-07
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cover: /content/mixpanel-pricing-cover.jpg
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---
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@@ -27,7 +28,7 @@ The free plan is genuinely generous for getting started. You get up to 20 millio
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Here's what's included in the free plan:
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The core analytics features work well. You get access to Insights, Funnels, Flows, and Retention reports. You can create unlimited reports and dashboards. The data is real-time, and you can segment by any property you're tracking.
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The core analytics features work well. You get access to Insights, [Funnels](/features/funnels), Flows, and [Retention](/features/retention) reports. You can create unlimited reports and dashboards. The data is real-time, and you can segment by any property you're tracking.
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However, there are limitations. You don't get access to some of the more advanced features like behavioral cohorts, saved metrics, or custom properties beyond the basics. The free plan also doesn't include Group Analytics, which is pretty much essential if you're building a B2B product and want to analyze data at the company level rather than just individual users.
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@@ -2,7 +2,7 @@
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title: 9 best open source web analytics tools
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description: In an era where data drives decisions, what are your best options for web analytics?
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date: 2024-11-10
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updated: 2025-12-02
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updated: 2026-02-07
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cover: /content/cover-best-web-analytics.jpg
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tag: Comparison
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team: OpenPanel Team
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@@ -10,7 +10,7 @@ team: OpenPanel Team
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import { Faqs, FaqItem } from '@/components/faq';
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import { Figure } from '@/components/figure'
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In today's data-driven world, understanding your website's performance is crucial for making informed decisions. While Google Analytics dominates the market, many developers and businesses are turning to open source web analytics tools for better privacy, data ownership, and customization.
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In today's data-driven world, understanding your website's performance is crucial for making informed decisions. While Google Analytics dominates the market, many developers and businesses are turning to open source [web analytics](/features/web-analytics) tools for better privacy, data ownership, and customization.
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Open source web analytics solutions offer several advantages over proprietary alternatives:
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- **Complete data ownership** - Your analytics data stays on your servers
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@@ -29,7 +29,7 @@ In this comprehensive guide, we've evaluated 9 of the best open source web analy
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/>
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### Summary
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OpenPanel is an open-source, privacy-friendly web and product analytics platform. It combines the power of Mixpanel with the simplicity of Plausible. You get real-time event tracking, customizable charts, an overview dashboard with instant insights, individual user and session views, and plenty of SDKs. It uses cookie-free tracking and is GDPR compliant. You can self-host it for free or use the hosted Cloud service with a 30-day free trial.
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OpenPanel is an open-source, privacy-friendly web and product analytics platform. It combines the power of Mixpanel with the simplicity of Plausible. You get real-time [event tracking](/features/event-tracking), customizable charts, an overview dashboard with instant insights, individual user and session views, and plenty of SDKs. It uses cookie-free tracking and is GDPR compliant. You can self-host it for free or use the hosted Cloud service with a 30-day free trial.
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- Homepage: [**https://openpanel.dev**](https://openpanel.dev)
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- GitHub: [**https://github.com/Openpanel-dev/openpanel**](https://github.com/Openpanel-dev/openpanel)
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@@ -194,7 +194,7 @@ Plausible offers traffic-based plans you can bill monthly or yearly (2 months fr
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### Cons
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- No free tier beyond self-hosting
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- Costs can rise quickly as traffic grows
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- Fewer advanced features (like funnels or session replay) than some competitors
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- Fewer advanced features (like [funnels](/features/funnels) or session replay) than some competitors
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### FAQ
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@@ -341,7 +341,7 @@ Fathom bills by monthly data points (pageviews + events). You pay for the tier y
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Fathom charges by data-point tiers. You start on the plan matching your monthly pageviews and events, and you move up if you exceed your quota at month's end.
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</FaqItem>
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<FaqItem question="What's the difference between Fathom and OpenPanel?">
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Fathom is a hosted, proprietary analytics service with simple, tiered pricing. OpenPanel is open source and privacy friendly, offering both web and product analytics, real-time views, individual session tracking, charts, cookie-free GDPR compliance, and multiple SDKs you can self-host for free.
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Fathom is a hosted, proprietary analytics service with simple, tiered pricing. OpenPanel is open source and privacy friendly, offering both web and product analytics, real-time views, individual [session tracking](/features/session-tracking), charts, cookie-free GDPR compliance, and multiple SDKs you can self-host for free.
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</FaqItem>
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</Faqs>
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@@ -2,6 +2,7 @@
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title: Recap of 2024
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||||
description: As we approach the end of the year, I wanted to share a summary of how this year unfolded and how everything began.
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date: 2024-12-30
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updated: 2026-02-07
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tag: Article
|
||||
team: Carl-Gerhard Lindesvärd
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cover: /content/recap-2024.jpg
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@@ -19,7 +20,7 @@ And here we are...
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## Inspiration
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I've always been a fan of Mixpanel - they crush it at product analytics. But I felt they were missing something when it came to web analytics.
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I've always been a fan of Mixpanel - they crush it at product analytics. But I felt they were missing something when it came to [web analytics](/features/web-analytics).
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I also noticed all these privacy-focused web analytics tools popping up in the last few years, which I love. That's where OpenPanel comes in. I wanted to build something that takes privacy seriously, has both web and product analytics, great support for native apps but is still super easy to use, even if you're new to the whole analytics game.
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@@ -53,10 +54,10 @@ Making OpenPanel [open-source](https://git.new/openpanel) and [self-hosted](http
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Exciting developments are coming in 2025. Here are some of the priorities:
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- Revenue tracking 💸
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- [Revenue tracking](/features/revenue-tracking) 💸
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- Release Android and iOS apps. 📱
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- Improve report creation. 📊
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- Add more conversion rate charts (conversion is one of the best ways to understand your product). 📈
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- Add more [conversion rate](/features/conversion) charts (conversion is one of the best ways to understand your product). 📈
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- Enable report sharing. 🔗
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- Customize the overview page. 🎨
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- Enhance the real-time view. 📈
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@@ -4,13 +4,13 @@ description: Self-host your web analytics on your own infrastructure.
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tag: Hosting
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team: OpenPanel Team
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date: 2024-11-14
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updated: 2025-12-02
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updated: 2026-02-07
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cover: /content/self-hosted-analytics.jpg
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---
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||||
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In the digital age, understanding website traffic is crucial for any online presence. However, traditional analytics tools often come with privacy concerns and complex interfaces.
|
||||
|
||||
Self-hosted web analytics empowers you to maintain control over your data while gaining valuable insights into your website's performance. By hosting your own analytics platform, you can ensure data privacy and tailor the tool to your specific needs.
|
||||
Self-hosted [web analytics](/features/web-analytics) empowers you to maintain control over your data while gaining valuable insights into your website's performance. By hosting your own analytics platform, you can ensure data privacy and tailor the tool to your specific needs.
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||||
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||||
## Why Choose Self-Hosted Web Analytics?
|
||||
|
||||
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||||
@@ -2,7 +2,7 @@
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||||
title: Mixpanel vs OpenPanel
|
||||
description: A comparison between Mixpanel and OpenPanel
|
||||
date: 2024-11-13
|
||||
updated: 2025-12-02
|
||||
updated: 2026-02-07
|
||||
tag: Comparison
|
||||
team: OpenPanel Team
|
||||
cover: /content/cover-mixpanel.jpg
|
||||
@@ -17,7 +17,7 @@ OpenPanel is based on the same principles as Mixpanel, but with a few key differ
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## Web analytics
|
||||
|
||||
Mixpanel is a great product analytics tool but in our minds its lacking in this area. Web analytics should always be easy to get going and we think Mixpanel has to much focus on product analytics.
|
||||
Mixpanel is a great product analytics tool but in our minds its lacking in this area. [Web analytics](/features/web-analytics) should always be easy to get going and we think Mixpanel has to much focus on product analytics.
|
||||
|
||||
In OpenPanel you do not need to do anything to get your web analytics up and running. Just add the tracking snippet to your website or app and you're up and running.
|
||||
|
||||
@@ -35,8 +35,8 @@ Probably the most used feature in Mixpanel is their report tool, where you can c
|
||||
|
||||
Some of the features we have added are:
|
||||
|
||||
- **Funnels**
|
||||
- **Retention**
|
||||
- **[Funnels](/features/funnels)**
|
||||
- **[Retention](/features/retention)**
|
||||
- **Line charts**
|
||||
- **Bar charts**
|
||||
- **Histogram charts**
|
||||
@@ -55,7 +55,7 @@ Some of the features we have added are:
|
||||
## Cookies vs Cookieless
|
||||
|
||||
Mixpanel is a cookie-based tool, which means that it relies on cookies to track users. This provides advantages like:
|
||||
- More accurate user identification across sessions
|
||||
- More accurate [user identification](/features/identify-users) across sessions
|
||||
- Better cross-domain tracking
|
||||
- Easier integration with existing cookie-based systems
|
||||
|
||||
|
||||
Reference in New Issue
Block a user