improve(public): re-design landing page a bit
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Carl-Gerhard Lindesvärd
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apps/public/content/articles/cookieless-analytics.mdx
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apps/public/content/articles/cookieless-analytics.mdx
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---
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title: Cookieless Analytics
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description: Discover how to gather meaningful insights without cookies and why OpenPanel makes it effortless.
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tag: Guide
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team: OpenPanel Team
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date: 2025-06-17
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cover: /content/cookieless-analytics.jpg
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---
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The age of tracking everyone, everywhere, with endless cookies is fading fast. Today’s users expect both useful experiences and respect for their privacy. Enter **cookieless analytics**—a smarter way to understand your audience without leaving a trail of crumbs behind. In this guide, we’ll unpack why this approach matters, and how you can get up and running in minutes with OpenPanel.
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## What Is Cookieless Analytics, Really?
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Put simply, it’s tracking without relying on third-party cookies. Instead of stuffing bits of data into a user’s browser, you pivot to methods like:
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* **Server-side events.** Capture interactions directly on your backend.
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* **Session-based identifiers.** Tie actions together during a visit—then discard the identifier when they leave.
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* **First-party data.** Use your own signup forms, preferences, and logs.
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* **Device fingerprints** (used sparingly). Hash together non-identifying signals like screen size and language.
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Each of these respects privacy laws and keeps you off users’ “block” lists—without sacrificing insights.
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## Why Ditch Cookies? Four Big Wins
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### 1. Stay Ahead of Privacy Laws
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Regulations like GDPR and CCPA aren’t going away. By design, cookieless systems:
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* Avoid endless consent banners
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* Keep you clear of hefty fines
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* Show customers you take privacy seriously
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### 2. Delight Your Visitors
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Nothing disrupts a first impression like a pop-up you can’t close. With cookieless analytics:
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* Pages load faster
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* There are no nagging “Accept cookies?” prompts
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* Your site works even when someone’s browser is locked down
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### 3. Future-Proof Your Data
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Browsers are phasing out third-party cookies (Safari, Firefox already have). A cookieless stack means:
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* No last-minute scrambling when Chrome follows suit
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* Compatibility with privacy-focused browsers
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* A sustainable analytics foundation
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### 4. Cleaner, More Trustworthy Insights
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When you rely on your own data sources:
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* You reduce duplicate or incomplete sessions
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* You focus on active, consenting users
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* Your reports match your real user base
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## Why OpenPanel Shines for Cookieless Tracking
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We built OpenPanel from the ground up with privacy at its heart—and with features you actually need:
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### Privacy by Default
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* **Zero cookies.** Ever.
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* **GDPR & CCPA compliant.** Out of the box.
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* **Transparent data policies.** Your users know what’s collected and why.
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### Powerful, Yet Simple Analytics
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* **Real-time dashboards.** Watch events as they happen.
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* **Custom events & properties.** Track anything from “add to wishlist” to “video watched.”
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* **Rich reports.** Dive deep on funnels, retention, and user journeys.
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### Plug-and-Play Setup
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1. **Drop in our script:** Copy–paste, and you’re live.
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2. **Pick your SDK:** JavaScript, Python, Go… whatever fits.
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3. **Start tracking in minutes.** No extra configuration.
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### Open Source & Self-Hosted Option
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* **Inspect the code.** Full transparency.
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* **Self-host if you choose.** Keep data on your servers.
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* **No vendor lock-in.** Export anytime.
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## Quick Start: Two Steps to Cookieless Insights
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1. **Add the tracking snippet**
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```html
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<script>
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window.op = window.op || function(...args) {
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(window.op.q = window.op.q || []).push(args);
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};
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window.op('init', {
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clientId: 'YOUR_CLIENT_ID',
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trackScreenViews: true,
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trackOutgoingLinks: true,
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trackAttributes: true,
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});
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</script>
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<script src="https://openpanel.dev/op1.js" defer async></script>
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```
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2. **Fire off your first event**
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```javascript
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// Simple click
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window.op('track', 'signup_button_clicked');
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// Purchase with details
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window.op('track', 'order_placed', {
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orderId: 'ORD-20250617-001',
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revenue: 49.95,
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currency: 'EUR',
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});
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```
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That’s it—you’re capturing all the user interactions you need, cookie-free.
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apps/public/content/articles/mixpanel-alternatives.mdx
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apps/public/content/articles/mixpanel-alternatives.mdx
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---
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title: Mixpanel Alternatives
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description: Our top open-source picks if you want to move away from Mixpanel
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date: 2025-07-18
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tag: Comparison
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team: OpenPanel Team
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cover: /content/cover-mixpanel.jpg
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---
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> We have tried to keep this list as fair as possible, even though we compete with these tools.
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Analytics tools fall into two main groups:
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- Web analytics gives you page views, sessions, referrers
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- Product analytics shows what users do inside your product
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Mixpanel is best known for product analytics. Web tools like Google Analytics tell you about traffic, but a product analytics tool tells you how and when users use your features.
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We start with the key features you need. Then we give you three open-source options.
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## Key product analytics features
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1. **Event tracking**
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Record any action—signups, clicks, purchases—to see how users behave.
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2. **Funnels**
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Show each step in a process (for example signup → verify email → first purchase). Find where users drop off so you can improve that step.
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3. **Retention analysis**
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Find out how many users come back over days or weeks:
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- **N-day retention**: percent who return after N days
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- **Rolling retention**: percent active in a set time period
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- **Cohorts**: compare groups of users who signed up at the same time
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4. **User details**
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Look at one user’s journey. This helps you fix issues and give users a better experience.
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5. **Flexible dashboards**
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Build charts and reports to answer any question about your product.
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## How to choose an open-source alternative
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Look at these points when you compare tools:
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| Point | What to check |
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|-------------------|--------------------------------------------------|
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| License | True open source (MIT, Apache) or source-only |
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| Resource needs | CPU and memory for running the tool |
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| Features | Funnels, retention, user view, session replay |
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| Setup | Easy install or complex pipeline |
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| Maintenance | Updates, docs and community support |
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| Integrations | SDKs for web, mobile, server; data exports |
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## 1. OpenPanel
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You guessed it right, of course we'll promote OpenPanel, it was made solely because we wanted an alternative to Mixpanel. We have used Mixpanel a lot but for a startup we didn't have the cash flow needed to pay the bills. We also didn't need all Mixpanel's features so we decided to build our own platform that combined web & product analytics into one simple, affordable and self-hostable platform.
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**License:** AGPL-3.0 license
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**What you get**:
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- You get a very good web analytics overview (similar to Plausible, Simple Analytics)
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- You can track custom events
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- You can track users
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- You can create any type of chart you want
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- You can create funnels and conversions for A/B testing and improve your product
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- You can create retention charts to understand how long your users stays
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**Good points**:
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- Low cost and self-hostable
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- Web and product analytics together
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- Fast setup and clean interface
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**Drawbacks**:
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- Fewer third-party integrations
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- No session-replay or heatmaps yet
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## 2. PostHog
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A full-feature platform with both cloud and self-hosted options.
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**License:** MIT License (core) + Enterprise License (ee/)
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**What you get**:
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- Funnels, trends, cohorts
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- Session recordings, feature flags, A/B tests
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- Plugins (Kafka, Snowflake exports)
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**Good points**:
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- Lots of features, active community
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- Free up to 1 million events per month
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- Good docs and tutorials
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**Drawbacks**:
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- Self-host needs high CPU and RAM
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- Cloud costs rise fast after 1M events
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- Some learning needed for plugins
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## 3. Snowplow Analytics
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**Overview**
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A tool that sends event data into your own data warehouse.
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**License:** Apache-2.0 license
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**What you get**:
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- Open collectors and pipelines
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- Works with Redshift, BigQuery, Snowflake
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- Custom schemas via Iglu registry
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**Good points**:
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- Full control of raw events
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- Scales to billions of events
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- Good for teams with data-warehouse skills
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**Drawbacks**:
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- Setup is complex (Kafka, Spark, Hadoop)
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- No built-in dashboards (need Looker or similar)
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