diff --git a/apps/public/src/app/layout.tsx b/apps/public/src/app/layout.tsx
index 124aa833..ab1bf057 100644
--- a/apps/public/src/app/layout.tsx
+++ b/apps/public/src/app/layout.tsx
@@ -6,6 +6,7 @@ import { getRootMetadata } from '@/lib/metadata';
 import { cn } from '@/lib/utils';
 import './global.css';
 import { OpenPanelComponent } from '@openpanel/nextjs';
+import { ScrollTracker } from '@/components/scroll-tracker';
 
 const font = Geist({
   subsets: ['latin'],
@@ -39,6 +40,7 @@ export default function Layout({ children }: { children: React.ReactNode }) {
         <RootProvider>
           <TooltipProvider>{children}</TooltipProvider>
         </RootProvider>
+        <ScrollTracker />
         {process.env.NEXT_PUBLIC_OP_CLIENT_ID && (
           <OpenPanelComponent
             clientId={process.env.NEXT_PUBLIC_OP_CLIENT_ID}
diff --git a/apps/public/src/components/feature-card-hover-track.tsx b/apps/public/src/components/feature-card-hover-track.tsx
new file mode 100644
index 00000000..d7ca43c6
--- /dev/null
+++ b/apps/public/src/components/feature-card-hover-track.tsx
@@ -0,0 +1,43 @@
+'use client';
+
+import { useOpenPanel } from '@openpanel/nextjs';
+import { useRef } from 'react';
+
+interface FeatureCardHoverTrackProps {
+  title: string;
+  children: React.ReactNode;
+}
+
+export function FeatureCardHoverTrack({
+  title,
+  children,
+}: FeatureCardHoverTrackProps) {
+  const { track } = useOpenPanel();
+  const hoverTimerRef = useRef<ReturnType<typeof setTimeout> | null>(null);
+
+  const handleMouseEnter = () => {
+    hoverTimerRef.current = setTimeout(() => {
+      track('feature_card_hover', { title });
+      hoverTimerRef.current = null;
+    }, 1500);
+  };
+
+  const handleMouseLeave = () => {
+    if (hoverTimerRef.current) {
+      clearTimeout(hoverTimerRef.current);
+      hoverTimerRef.current = null;
+    }
+  };
+
+  return (
+    // Hover handlers for analytics only; no keyboard interaction needed
+    // biome-ignore lint/a11y/noNoninteractiveElementInteractions: analytics hover tracking
+    <div
+      onMouseEnter={handleMouseEnter}
+      onMouseLeave={handleMouseLeave}
+      role="group"
+    >
+      {children}
+    </div>
+  );
+}
diff --git a/apps/public/src/components/feature-card.tsx b/apps/public/src/components/feature-card.tsx
index c4b8351a..bf5be5fc 100644
--- a/apps/public/src/components/feature-card.tsx
+++ b/apps/public/src/components/feature-card.tsx
@@ -1,6 +1,8 @@
+
 import type { LucideIcon } from 'lucide-react';
 import Link from 'next/link';
 import { cn } from '@/lib/utils';
+import { FeatureCardHoverTrack } from '@/components/feature-card-hover-track';
 
 interface FeatureCardProps {
   link?: {
@@ -64,41 +66,45 @@ export function FeatureCard({
 }: FeatureCardProps) {
   if (illustration) {
     return (
+      <FeatureCardHoverTrack title={title}>
+        <FeatureCardContainer className={className}>
+          {illustration}
+          <div className="col gap-2" data-content>
+            <h3 className="font-semibold text-xl">{title}</h3>
+            <p className="text-muted-foreground">{description}</p>
+          </div>
+          {children}
+          {link && (
+            <Link
+              className="mx-6 text-muted-foreground text-sm transition-colors hover:text-primary"
+              href={link.href}
+            >
+              {link.children}
+            </Link>
+          )}
+        </FeatureCardContainer>
+      </FeatureCardHoverTrack>
+    );
+  }
+
+  return (
+    <FeatureCardHoverTrack title={title}>
       <FeatureCardContainer className={className}>
-        {illustration}
-        <div className="col gap-2" data-content>
-          <h3 className="font-semibold text-xl">{title}</h3>
-          <p className="text-muted-foreground">{description}</p>
+        {Icon && <Icon className="size-6" />}
+        <div className="col gap-2">
+          <h3 className="font-semibold text-lg">{title}</h3>
+          <p className="text-muted-foreground text-sm">{description}</p>
         </div>
         {children}
         {link && (
           <Link
-            className="mx-6 text-muted-foreground text-sm transition-colors hover:text-primary"
+            className="text-muted-foreground text-sm transition-colors hover:text-primary"
             href={link.href}
           >
             {link.children}
           </Link>
         )}
       </FeatureCardContainer>
-    );
-  }
-
-  return (
-    <FeatureCardContainer className={className}>
-      {Icon && <Icon className="size-6" />}
-      <div className="col gap-2">
-        <h3 className="font-semibold text-lg">{title}</h3>
-        <p className="text-muted-foreground text-sm">{description}</p>
-      </div>
-      {children}
-      {link && (
-        <Link
-          className="text-muted-foreground text-sm transition-colors hover:text-primary"
-          href={link.href}
-        >
-          {link.children}
-        </Link>
-      )}
-    </FeatureCardContainer>
+    </FeatureCardHoverTrack>
   );
 }
diff --git a/apps/public/src/components/scroll-tracker.tsx b/apps/public/src/components/scroll-tracker.tsx
new file mode 100644
index 00000000..0238b2a2
--- /dev/null
+++ b/apps/public/src/components/scroll-tracker.tsx
@@ -0,0 +1,37 @@
+'use client';
+
+import { useOpenPanel } from '@openpanel/nextjs';
+import { usePathname } from 'next/navigation';
+import { useEffect, useRef } from 'react';
+
+export function ScrollTracker() {
+  const { track } = useOpenPanel();
+  const pathname = usePathname();
+  const hasFired = useRef(false);
+
+  useEffect(() => {
+    hasFired.current = false;
+
+    const handleScroll = () => {
+      if (hasFired.current) {
+        return;
+      }
+
+      const scrollTop = window.scrollY;
+      const docHeight =
+        document.documentElement.scrollHeight - window.innerHeight;
+      const percent =
+        docHeight > 0 ? (scrollTop / docHeight) * 100 : 0;
+
+      if (percent >= 50) {
+        hasFired.current = true;
+        track('scroll_half_way', { percent: Math.round(percent) });
+      }
+    };
+
+    window.addEventListener('scroll', handleScroll, { passive: true });
+    return () => window.removeEventListener('scroll', handleScroll);
+  }, [track, pathname]);
+
+  return null;
+}