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apps/public/content/guides/migrate-from-google-analytics.mdx
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---
title: "How to migrate from Google Analytics to OpenPanel"
description: "Switch from Google Analytics to OpenPanel in under an hour. Learn how to map GA4 events, set up parallel tracking, and gain privacy-first analytics."
description: "Switch from Google Analytics to OpenPanel in under an hour. Learn how to map GA4 events, set up parallel tracking, and gain privacy-first, open-source analytics."
difficulty: intermediate
timeToComplete: 45
date: 2025-12-15
updated: 2026-02-07
updated: 2026-02-25
cover: /content/cover-default.jpg
team: OpenPanel Team
steps:
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# How to migrate from Google Analytics to OpenPanel
Migrating from Google Analytics to OpenPanel takes about 45 minutes for most websites. You'll end up with privacy-first analytics that doesn't require cookie consent banners, a simpler interface than GA4, and full ownership of your data.
Migrating from Google Analytics to OpenPanel takes about 45 minutes for most websites. You'll end up with privacy-first analytics that doesn't require cookie consent banners, a simpler interface than GA4, and full ownership of your data. See our full [Google Analytics vs OpenPanel comparison](/compare/google-analytics-alternative) for a detailed breakdown of the differences.
OpenPanel uses a similar event-based tracking model to GA4, which makes the migration straightforward. The biggest difference is that OpenPanel is designed for privacy by default, using cookieless tracking that doesn't require consent under most privacy regulations.
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## Next steps
Once you're up and running with OpenPanel, explore the [funnel analysis](/articles/how-to-create-a-funnel) feature to track user journeys through your conversion paths. If you're interested in maximum data privacy and ownership, the self-hosting guide walks through running OpenPanel on your own infrastructure.
Once you're up and running with OpenPanel, explore the [funnel analysis](/articles/how-to-create-a-funnel) feature to track user journeys through your conversion paths. If you're interested in maximum data privacy and ownership, the [self-hosting guide](/articles/how-to-self-host-openpanel) walks through running OpenPanel on your own infrastructure. For a complete feature comparison, see our [Google Analytics alternative](/compare/google-analytics-alternative) page.
For framework-specific setup instructions, check out our guides:
- [Next.js analytics guide](/guides/nextjs-analytics) for Next.js applications