public: seo

apps/public/src/app/(home)/_sections/faq.tsx

@@ -34,9 +34,9 @@ const faqData = [
       'We have a dedicated compare page where you can see how OpenPanel compares to other analytics tools. You can find it [here](/compare). You can also read our comprehensive guide on the [best open source web analytics tools](/articles/open-source-web-analytics).',
   },
   {
-    question: 'How does OpenPanel compare to Mixpanel?',
+    question: 'Is OpenPanel a good Mixpanel alternative?',
     answer:
-      "OpenPanel offers similar powerful product analytics features as Mixpanel, but with the added benefits of being open-source, more affordable, and including web analytics capabilities.\n\nYou get Mixpanel's power with Plausible's simplicity.",
+      "Yes — OpenPanel covers the core features most teams use in Mixpanel: event tracking, funnels, retention, cohorts, and user profiles. The key differences are pricing, privacy, and self-hosting.\n\nOpenPanel starts at $2.50/month and can be self-hosted for free, while Mixpanel is cloud-only and scales to hundreds or thousands per month. OpenPanel is also cookie-free by default with EU-only hosting, so no consent banners required — something Mixpanel can't offer.\n\nSee the full [OpenPanel vs Mixpanel comparison](/compare/mixpanel-alternative) for a side-by-side breakdown.",
   },
   {
     question: 'How does OpenPanel compare to Plausible?',

apps/public/src/app/(home)/_sections/mixpanel-alternative.tsx

@@ -0,0 +1,63 @@
+import { BarChart2Icon, CoinsIcon, GithubIcon, ServerIcon } from 'lucide-react';
+import Link from 'next/link';
+import { FeatureCard } from '@/components/feature-card';
+import { GetStartedButton } from '@/components/get-started-button';
+import { Section, SectionHeader } from '@/components/section';
+import { Button } from '@/components/ui/button';
+
+const reasons = [
+  {
+    icon: CoinsIcon,
+    title: 'Fraction of the cost',
+    description:
+      "Mixpanel's pricing scales to hundreds or thousands per month as your event volume grows. OpenPanel starts at $2.50/month — or self-host for free with no event limits.",
+  },
+  {
+    icon: BarChart2Icon,
+    title: 'The features you actually use',
+    description:
+      'Events, funnels, retention, cohorts, user profiles, custom dashboards, and A/B testing — all there. OpenPanel covers every core analytics workflow from Mixpanel without the learning curve.',
+  },
+  {
+    icon: ServerIcon,
+    title: 'Actually self-hostable',
+    description:
+      'Mixpanel is cloud-only. OpenPanel runs on your own infrastructure with a simple Docker setup. Full data ownership, zero vendor lock-in.',
+  },
+  {
+    icon: GithubIcon,
+    title: 'Open source & transparent',
+    description:
+      "Mixpanel is a black box. OpenPanel's code is public on GitHub — audit it, contribute to it, or fork it. No surprises, no hidden data processing.",
+  },
+];
+
+export function MixpanelAlternative() {
+  return (
+    <Section className="container">
+      <SectionHeader
+        description="OpenPanel covers the product analytics features teams actually use — events, funnels, retention, cohorts, and user profiles — without Mixpanel's pricing, privacy trade-offs, or vendor lock-in."
+        label="Mixpanel Alternative"
+        title="Why teams switch from Mixpanel to OpenPanel"
+      />
+      <div className="mt-8 grid grid-cols-1 gap-4 md:grid-cols-2">
+        {reasons.map((reason) => (
+          <FeatureCard
+            description={reason.description}
+            icon={reason.icon}
+            key={reason.title}
+            title={reason.title}
+          />
+        ))}
+      </div>
+      <div className="row mt-8 gap-4">
+        <GetStartedButton />
+        <Button asChild className="px-6" size="lg" variant="outline">
+          <Link href="/compare/mixpanel-alternative">
+            OpenPanel vs Mixpanel →
+          </Link>
+        </Button>
+      </div>
+    </Section>
+  );
+}

apps/public/src/app/(home)/page.tsx

@@ -4,6 +4,7 @@ import { FeatureSpotlight } from './_sections/feature-spotlight';
 import { CtaBanner } from './_sections/cta-banner';
 import { DataPrivacy } from './_sections/data-privacy';
 import { Faq } from './_sections/faq';
+import { MixpanelAlternative } from './_sections/mixpanel-alternative';
 import { Hero } from './_sections/hero';
 import { Pricing } from './_sections/pricing';
 import { Sdks } from './_sections/sdks';
@@ -63,6 +64,7 @@ export default function HomePage() {
       <Testimonials />
       <Pricing />
       <DataPrivacy />
+      <MixpanelAlternative />
       <Sdks />
       <Faq />
       <CtaBanner />

apps/public/src/app/tools/ip-lookup/layout.tsx

@@ -3,9 +3,9 @@ import type { Metadata } from 'next';
 
 export const metadata: Metadata = getPageMetadata({
   url: '/tools/ip-lookup',
-  title: 'IP Lookup - Free IP Address Geolocation Tool',
+  title: 'Free IP Address Lookup — Geolocation, ISP & ASN',
   description:
-    'Find your IP address and get detailed geolocation information including country, city, ISP, ASN, and coordinates. Free IP lookup tool with map preview.',
+    'Instantly look up any IP address. Get country, city, region, ISP, ASN, and coordinates in seconds. Free tool, no signup required, powered by MaxMind GeoLite2.',
 });
 
 export default function IPLookupLayout({