diff --git a/packages/db/src/services/notification.service.ts b/packages/db/src/services/notification.service.ts
index 79f035ac..49b224e0 100644
--- a/packages/db/src/services/notification.service.ts
+++ b/packages/db/src/services/notification.service.ts
@@ -13,6 +13,7 @@ import type {
   IServiceCreateEventPayload,
   IServiceEvent,
 } from './event.service';
+import { getProfileById, getProfileByIdCached } from './profile.service';
 import { getProjectByIdCached } from './project.service';
 
 type ICreateNotification = Pick<
@@ -220,7 +221,10 @@ function notificationTemplateEvent({
     const value = pathOr('', path.split('.'), payload);
 
     if (value) {
-      template = template.replaceAll(match, JSON.stringify(value));
+      template = template.replaceAll(
+        match,
+        typeof value === 'object' ? JSON.stringify(value) : value,
+      );
     }
   }
 
@@ -245,6 +249,22 @@ export async function checkNotificationRulesForEvent(
 ) {
   const project = await getProjectByIdCached(payload.projectId);
   const rules = await getNotificationRulesByProjectId(payload.projectId);
+
+  // If profile is present in the template, add it to the payload (event)
+  // so we can use it in the template
+  if (
+    payload.profileId &&
+    rules.some((rule) => rule.template?.match(/{{profile\.[^}]*}}/))
+  ) {
+    const profile = await getProfileByIdCached(
+      payload.profileId,
+      payload.projectId,
+    );
+    if (profile) {
+      (payload as any).profile = profile;
+    }
+  }
+
   await Promise.all(
     rules.flatMap((rule) => {
       if (rule.config.type === 'events') {