diff --git a/packages/sdks/nextjs/hook.ts b/packages/sdks/nextjs/hook.ts
new file mode 100644
index 00000000..bae913e5
--- /dev/null
+++ b/packages/sdks/nextjs/hook.ts
@@ -0,0 +1,51 @@
+import type {
+  DecrementPayload,
+  IdentifyPayload,
+  IncrementPayload,
+  TrackProperties,
+} from '@openpanel/web';
+
+export function useOpenPanel() {
+  return {
+    track,
+    screenView,
+    identify,
+    increment,
+    decrement,
+    clear,
+    setGlobalProperties,
+  };
+}
+
+function setGlobalProperties(properties: Record<string, unknown>) {
+  window.op?.('setGlobalProperties', properties);
+}
+
+function track(name: string, properties?: TrackProperties) {
+  window.op?.('track', name, properties);
+}
+
+function screenView(properties?: TrackProperties): void;
+function screenView(path: string, properties?: TrackProperties): void;
+function screenView(
+  pathOrProperties?: string | TrackProperties,
+  propertiesOrUndefined?: TrackProperties,
+) {
+  window.op?.('screenView', pathOrProperties, propertiesOrUndefined);
+}
+
+function identify(payload: IdentifyPayload) {
+  window.op?.('identify', payload);
+}
+
+function increment(payload: IncrementPayload) {
+  window.op?.('increment', payload);
+}
+
+function decrement(payload: DecrementPayload) {
+  window.op('decrement', payload);
+}
+
+function clear() {
+  window.op?.('clear');
+}
diff --git a/packages/sdks/nextjs/index.tsx b/packages/sdks/nextjs/index.tsx
index 97d77d25..2d78e1f7 100644
--- a/packages/sdks/nextjs/index.tsx
+++ b/packages/sdks/nextjs/index.tsx
@@ -1,18 +1,16 @@
 // adding .js next/script import fixes an issues
 // with esm and nextjs (when using pages dir)
 import Script from 'next/script.js';
-import React from 'react';
 
 import type {
-  DecrementPayload,
   IdentifyPayload,
-  IncrementPayload,
   OpenPanelMethodNames,
   OpenPanelOptions,
-  TrackProperties,
 } from '@openpanel/web';
+import { ReactiveProfile } from './reactive';
 
 export * from '@openpanel/web';
+export * from './hook';
 
 const CDN_URL = 'https://openpanel.dev/op1.js';
 
@@ -80,6 +78,7 @@ export function OpenPanelComponent({
             .join('\n')}`,
         }}
       />
+      {profileId && <ReactiveProfile profileId={profileId} />}
     </>
   );
 }
@@ -94,6 +93,7 @@ export function IdentifyComponent(props: IdentifyComponentProps) {
           __html: `window.op('identify', ${JSON.stringify(props)});`,
         }}
       />
+      <ReactiveProfile {...props} />
     </>
   );
 }
@@ -109,48 +109,3 @@ export function SetGlobalPropertiesComponent(props: Record<string, unknown>) {
     </>
   );
 }
-
-export function useOpenPanel() {
-  return {
-    track,
-    screenView,
-    identify,
-    increment,
-    decrement,
-    clear,
-    setGlobalProperties,
-  };
-}
-
-function setGlobalProperties(properties: Record<string, unknown>) {
-  window.op?.('setGlobalProperties', properties);
-}
-
-function track(name: string, properties?: TrackProperties) {
-  window.op?.('track', name, properties);
-}
-
-function screenView(properties?: TrackProperties): void;
-function screenView(path: string, properties?: TrackProperties): void;
-function screenView(
-  pathOrProperties?: string | TrackProperties,
-  propertiesOrUndefined?: TrackProperties,
-) {
-  window.op?.('screenView', pathOrProperties, propertiesOrUndefined);
-}
-
-function identify(payload: IdentifyPayload) {
-  window.op?.('identify', payload);
-}
-
-function increment(payload: IncrementPayload) {
-  window.op?.('increment', payload);
-}
-
-function decrement(payload: DecrementPayload) {
-  window.op('decrement', payload);
-}
-
-function clear() {
-  window.op?.('clear');
-}
diff --git a/packages/sdks/nextjs/reactive.tsx b/packages/sdks/nextjs/reactive.tsx
new file mode 100644
index 00000000..de62e403
--- /dev/null
+++ b/packages/sdks/nextjs/reactive.tsx
@@ -0,0 +1,34 @@
+'use client';
+
+import type { IdentifyPayload } from '@openpanel/web';
+import { useEffect, useRef } from 'react';
+import { useOpenPanel } from './hook';
+
+const fastJsonEqual = (a: unknown, b: unknown) => {
+  if (typeof a !== 'object' || typeof b !== 'object') {
+    return a === b;
+  }
+
+  return JSON.stringify(a) === JSON.stringify(b);
+};
+
+export function ReactiveProfile(props: IdentifyPayload) {
+  const op = useOpenPanel();
+  const prev = useRef<IdentifyPayload | undefined>(props);
+
+  useEffect(() => {
+    if (
+      props.profileId !== prev.current?.profileId ||
+      props.firstName !== prev.current?.firstName ||
+      props.lastName !== prev.current?.lastName ||
+      props.email !== prev.current?.email ||
+      props.avatar !== prev.current?.avatar ||
+      !fastJsonEqual(props.properties, prev.current?.properties)
+    ) {
+      op.identify(props);
+      prev.current = props;
+    }
+  }, [props]);
+
+  return null;
+}