{
  "slug": "mixpanel-alternative",
  "page_type": "alternative",
  "seo": {
    "title": "The best Mixpanel alternative",
    "description": "Compare OpenPanel with Mixpanel: pricing, privacy, self-hosting, and features. OpenPanel offers similar product analytics at a fraction of the cost with EU-only hosting.",
    "noindex": false
  },
  "hero": {
    "heading": "Mixpanel alternative",
    "subheading": "OpenPanel is an open-source, privacy-first alternative to Mixpanel. Get powerful product analytics—events, funnels, retention, and user profiles—without event-based pricing that scales to thousands per month or sending your data to US servers.",
    "badges": [
      "Open-source",
      "EU-only hosting",
      "Self-hostable",
      "From $2.50/month"
    ]
  },
  "competitor": {
    "name": "Mixpanel",
    "logo": "/logos/mixpanel.svg",
    "url": "https://mixpanel.com",
    "short_description": "Enterprise product analytics platform for tracking user behavior across web and mobile applications.",
    "founded": 2009,
    "headquarters": "San Francisco, CA"
  },
  "summary_comparison": {
    "title": "OpenPanel vs Mixpanel: Which is right for you?",
    "intro": "Both platforms help you understand how users interact with your product. The key differences are pricing structure, data privacy approach, and complexity level.",
    "one_liner": "OpenPanel is simpler, more affordable, and privacy-focused; Mixpanel is more powerful for enterprise teams with complex analytics needs.",
    "best_for_openpanel": [
      "Startups and medium-sized businesses who want powerful analytics without enterprise pricing",
      "Privacy-conscious teams requiring EU-only data storage",
      "Developers who want to self-host and own their data",
      "Teams looking for both web and product analytics in one tool"
    ],
    "best_for_competitor": [
      "Enterprise teams needing advanced experimentation and feature flags",
      "Organizations requiring session replay across web and mobile",
      "Companies with complex data warehouse integration needs",
      "Teams that need Metric Trees for organizational alignment"
    ]
  },
  "highlights": {
    "title": "Key differences at a glance",
    "intro": "Here's how OpenPanel and Mixpanel compare on the factors that matter most.",
    "items": [
      {
        "label": "Starting price",
        "openpanel": "$2.50/month (5k events)",
        "competitor": "$0 (1M events free, then $20+/month)"
      },
      {
        "label": "Self-hosting",
        "openpanel": "Yes, completely free",
        "competitor": "No"
      },
      {
        "label": "Data location",
        "openpanel": "EU-only (or your own servers)",
        "competitor": "US default, EU/India optional"
      },
      {
        "label": "Cookies",
        "openpanel": "Cookie-free by default",
        "competitor": "Uses cookies by default"
      },
      {
        "label": "Open source",
        "openpanel": "Yes (AGPL-3.0)",
        "competitor": "No"
      }
    ]
  },
  "feature_comparison": {
    "title": "Feature comparison",
    "intro": "OpenPanel covers the core analytics most teams need, while Mixpanel extends into enterprise-grade experimentation and session replay.",
    "groups": [
      {
        "group": "Core analytics",
        "features": [
          {
            "name": "Event tracking",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Funnels",
            "openpanel": true,
            "competitor": true,
            "notes": "Mixpanel offers more advanced multi-path funnels"
          },
          {
            "name": "Retention analysis",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "User profiles",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Cohorts",
            "openpanel": true,
            "competitor": true,
            "notes": "Mixpanel has more advanced cohort builder"
          },
          {
            "name": "Custom dashboards",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Real-time data",
            "openpanel": true,
            "competitor": true,
            "notes": null
          }
        ]
      },
      {
        "group": "Web analytics",
        "features": [
          {
            "name": "Page views & visitors",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Traffic sources",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Geographic data",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Device & browser stats",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "UTM tracking",
            "openpanel": true,
            "competitor": true,
            "notes": null
          }
        ]
      },
      {
        "group": "Advanced features",
        "features": [
          {
            "name": "A/B testing",
            "openpanel": true,
            "competitor": true,
            "notes": "Mixpanel has more advanced experimentation with Experimentation 2.0"
          },
          {
            "name": "Feature flags",
            "openpanel": false,
            "competitor": true,
            "notes": "Mixpanel offers native feature flags (Enterprise)"
          },
          {
            "name": "Session replay",
            "openpanel": false,
            "competitor": true,
            "notes": "Mixpanel supports web, iOS, and Android"
          },
          {
            "name": "Revenue tracking",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "AI insights",
            "openpanel": true,
            "competitor": true,
            "notes": "Both offer AI-powered features"
          },
          {
            "name": "Metric Trees",
            "openpanel": false,
            "competitor": true,
            "notes": "Mixpanel's unique feature for mapping metrics to outcomes"
          },
          {
            "name": "Notifications/Alerts",
            "openpanel": true,
            "competitor": true,
            "notes": "OpenPanel supports webhooks, Slack, Discord"
          }
        ]
      },
      {
        "group": "Privacy & compliance",
        "features": [
          {
            "name": "Self-hosting",
            "openpanel": true,
            "competitor": false,
            "notes": null
          },
          {
            "name": "EU data residency",
            "openpanel": true,
            "competitor": true,
            "notes": "OpenPanel is EU-only; Mixpanel offers EU as an option"
          },
          {
            "name": "Cookie-free tracking",
            "openpanel": true,
            "competitor": false,
            "notes": "Mixpanel uses cookies by default"
          },
          {
            "name": "GDPR compliant",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "DPA available",
            "openpanel": "on request",
            "competitor": true,
            "notes": null
          },
          {
            "name": "SOC 2 Type II",
            "openpanel": false,
            "competitor": true,
            "notes": null
          }
        ]
      },
      {
        "group": "Integrations & data",
        "features": [
          {
            "name": "REST API",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Data export",
            "openpanel": true,
            "competitor": true,
            "notes": null
          },
          {
            "name": "Warehouse connectors",
            "openpanel": false,
            "competitor": true,
            "notes": "Mixpanel has extensive warehouse integration"
          },
          {
            "name": "Segment integration",
            "openpanel": false,
            "competitor": true,
            "notes": null
          }
        ]
      }
    ]
  },
  "technical_comparison": {
    "title": "Technical comparison",
    "intro": "For developers evaluating analytics tools, here's how the SDKs and technical implementations compare.",
    "items": [
      {
        "label": "SDK size (JS)",
        "openpanel": "~2.3 KB gzipped",
        "competitor": "~20+ KB gzipped",
        "notes": "OpenPanel's lighter SDK means faster page loads"
      },
      {
        "label": "Supported platforms",
        "openpanel": [
          "JavaScript",
          "React",
          "Next.js",
          "Vue",
          "Node.js",
          "Python",
          "Swift",
          "Kotlin",
          "React Native",
          "Astro",
          "Remix",
          "Express"
        ],
        "competitor": [
          "JavaScript",
          "React Native",
          "iOS (Swift/Obj-C)",
          "Android",
          "Flutter",
          "Unity",
          "Python",
          "Node.js",
          "Ruby",
          "PHP",
          "Go",
          "Java"
        ],
        "notes": null
      },
      {
        "label": "Open source",
        "openpanel": "Yes (AGPL-3.0)",
        "competitor": "No",
        "notes": null
      },
      {
        "label": "Self-hosted deployment",
        "openpanel": "Docker, simple setup script",
        "competitor": "Not available",
        "notes": null
      },
      {
        "label": "Database",
        "openpanel": "ClickHouse + PostgreSQL",
        "competitor": "Proprietary (Arb)",
        "notes": "OpenPanel gives you direct SQL access to your data"
      },
      {
        "label": "Autocapture",
        "openpanel": "Manual events + auto pageviews",
        "competitor": "Full autocapture available",
        "notes": "Mixpanel can automatically capture clicks, inputs, etc."
      }
    ]
  },
  "pricing": {
    "title": "Pricing comparison",
    "intro": "OpenPanel offers predictable, affordable pricing. Mixpanel's pricing can scale significantly as your usage grows.",
    "openpanel": {
      "model": "Event-based, transparent",
      "description": "Simple pricing starting at $2.50/month for 5,000 events. 100,000 events costs $20/month. Self-host for free with unlimited events. No limits on users, dashboards, or features at any tier."
    },
    "competitor": {
      "model": "Event-based, tiered",
      "description": "Free tier includes 1M events/month with limited features. Growth plans start at $20/month and scale with usage. Enterprise plans start around $1,167/month with advanced features like session replay and feature flags.",
      "free_tier": "Yes (1M events/month)",
      "pricing_url": "https://mixpanel.com/pricing"
    }
  },
  "migration": {
    "title": "Migrating from Mixpanel to OpenPanel",
    "intro": "Switching from Mixpanel to OpenPanel is straightforward thanks to similar API patterns and our built-in import tool.",
    "difficulty": "easy",
    "estimated_time": "1-2 hours",
    "steps": [
      {
        "title": "Export your Mixpanel data",
        "description": "Use Mixpanel's data export API to extract your historical events if you want to preserve them."
      },
      {
        "title": "Import into OpenPanel",
        "description": "OpenPanel has a built-in Mixpanel importer. Upload your exported data to maintain historical context."
      },
      {
        "title": "Install the OpenPanel SDK",
        "description": "Replace the Mixpanel SDK with OpenPanel's lightweight tracker. The API is similar—track(), identify(), and setGlobalProperties() work the same way."
      },
      {
        "title": "Update your event calls",
        "description": "Most Mixpanel event calls translate directly. Review your implementation and update any Mixpanel-specific features."
      },
      {
        "title": "Verify and go live",
        "description": "Run both tools in parallel briefly to validate data consistency, then switch fully to OpenPanel."
      }
    ],
    "sdk_compatibility": {
      "similar_api": true,
      "notes": "OpenPanel uses similar method names: track(), identify(), setGlobalProperties(). Most implementations translate with minimal changes."
    },
    "historical_data": {
      "can_import": true,
      "notes": "OpenPanel has a built-in Mixpanel importer. Contact us if you need assistance with large data migrations."
    }
  },
  "use_cases": {
    "title": "Where OpenPanel is a better fit than Mixpanel",
    "intro": "OpenPanel shines for teams that value simplicity, privacy, and cost-effectiveness over enterprise complexity.",
    "items": [
      {
        "title": "Startups watching their budget",
        "description": "Start at $2.50/month instead of dealing with Mixpanel's pricing that can jump to hundreds or thousands as you scale.",
        "icon": "dollar"
      },
      {
        "title": "Privacy-first products",
        "description": "Cookie-free tracking and EU-only hosting by default. No need to configure data residency or worry about US data transfers.",
        "icon": "shield"
      },
      {
        "title": "Self-hosted requirements",
        "description": "Deploy OpenPanel on your own infrastructure for complete data ownership. Perfect for regulated industries or security-conscious teams.",
        "icon": "server"
      },
      {
        "title": "Web + product analytics combined",
        "description": "Get Plausible-style web analytics and Mixpanel-style product analytics in one tool, not two separate subscriptions.",
        "icon": "chart"
      },
      {
        "title": "Developer-led teams",
        "description": "Open source, tiny SDK, direct database access. Built by developers, for developers who want control.",
        "icon": "code"
      }
    ]
  },
  "faqs": {
    "title": "Frequently asked questions",
    "intro": "Common questions about switching from Mixpanel to OpenPanel.",
    "items": [
      {
        "question": "Does OpenPanel have all the features I use in Mixpanel?",
        "answer": "OpenPanel covers the core features most teams actually use: event tracking, funnels, retention, cohorts, user profiles, and A/B testing. If you rely heavily on Mixpanel's session replay, feature flags, or Metric Trees, those aren't available in OpenPanel yet."
      },
      {
        "question": "Can I import my historical Mixpanel data?",
        "answer": "Yes! OpenPanel has a built-in Mixpanel importer. You can export your data from Mixpanel and import it directly into OpenPanel to maintain historical context."
      },
      {
        "question": "How does pricing compare at scale?",
        "answer": "OpenPanel is significantly cheaper at most scales. For example, 100k events costs $20/month on OpenPanel. On Mixpanel, once you exceed the free tier limits, costs can climb quickly into hundreds per month. Self-hosting OpenPanel is free with no event limits."
      },
      {
        "question": "Is OpenPanel GDPR compliant?",
        "answer": "Yes. OpenPanel is EU-based (Sweden), uses cookie-free tracking by default, and stores data in EU servers. We also offer DPA agreements on request."
      },
      {
        "question": "Can I self-host OpenPanel?",
        "answer": "Yes. OpenPanel is fully open source and can be self-hosted with a simple Docker setup script. Self-hosting is completely free with unlimited events."
      },
      {
        "question": "How does the SDK size compare?",
        "answer": "OpenPanel's JavaScript SDK is ~2.3 KB gzipped compared to Mixpanel's 20+ KB. This means faster page loads and better Core Web Vitals scores."
      },
      {
        "question": "Does OpenPanel support mobile apps?",
        "answer": "Yes. OpenPanel has SDKs for Swift (iOS), Kotlin (Android), and React Native. While not as mature as Mixpanel's mobile SDKs, they cover the core tracking needs."
      }
    ]
  },
  "related_links": {
    "articles": [
      {
        "title": "Find an alternative to Mixpanel",
        "url": "/articles/alternatives-to-mixpanel"
      },
      {
        "title": "Mixpanel vs OpenPanel",
        "url": "/articles/vs-mixpanel"
      },
      {
        "title": "9 best open source web analytics tools",
        "url": "/articles/open-source-web-analytics"
      }
    ],
    "alternatives": [
      {
        "name": "PostHog",
        "url": "/compare/posthog-alternative"
      },
      {
        "name": "Amplitude",
        "url": "/compare/amplitude-alternative"
      }
    ]
  },
  "ctas": {
    "primary": {
      "label": "Start with OpenPanel",
      "href": "https://dashboard.openpanel.dev/onboarding"
    },
    "secondary": {
      "label": "View on GitHub",
      "href": "https://github.com/Openpanel-dev/openpanel"
    }
  }
}