---
title: Privacy Policy
description: Our privacy policy outlines how we handle your data, including usage information and cookies, to provide and improve our services.
---

_Last updated: March 3, 2026_

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

## Interpretation and Definitions

### Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

### Definitions

For the purposes of this Privacy Policy:

- **Account** means a unique account created for You to access our Service or parts of our Service.

- **Affiliate** means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

- **Application** refers to Openpanel, the software program provided by the Company.

- **Company** (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to OpenPanel AB, Sankt Eriksgatan 100, 113 31, Stockholm.

- **Cookies** are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

- **Country** refers to: Sweden

- **Device** means any device that can access the Service such as a computer, a cellphone or a digital tablet.

- **Personal Data** is any information that relates to an identified or identifiable individual.

- **Service** refers to the Application or the Website or both.

- **Service Provider** means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

- **Usage Data** refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

- **Website** refers to Openpanel, accessible from [https://openpanel.dev](https://openpanel.dev)

- **You** means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

## What we do not collect

OpenPanel is built around the principle of collecting as little data as possible. When you use OpenPanel to track visitors on your websites and applications, the following is true:

- **No IP addresses are stored.** IP addresses are used transiently to derive city-level geolocation and to generate an anonymous visitor identifier. The raw IP address is discarded immediately after.
- **No cookies are used for analytics tracking.** We do not set any tracking cookies on your visitors' browsers.
- **No persistent cross-device identifiers.** Visitor identifiers are generated using a daily-rotating cryptographic hash of the IP address, user agent, and project ID. The hash cannot be reversed and becomes meaningless after 24 hours.
- **No behavioral profiling.** We do not build profiles of individual users or track visitors across different websites.
- **No data sold to third parties.** We will never sell, share, or transfer your data for advertising or any other commercial purpose.

## Collecting and Using Your Personal Data

### Types of Data Collected

#### Analytics data (visitor data on your websites)

When the OpenPanel tracking script is installed on a website, the following aggregated, anonymized data is collected per event:

- Page URL and referrer
- Browser name and version
- Operating system name and version
- Device type, brand, and model
- City, country, and region (derived from IP at request time; IP then discarded)
- Custom event properties the website owner chooses to send

No IP addresses, no cookies, no names, no email addresses, and no persistent identifiers are stored.

#### Account data (OpenPanel dashboard users)

When you create an OpenPanel account, we collect:

- Email address (required for login and transactional notifications)
- Name (optional, used for display purposes)
- Billing information (processed by our payment provider; we do not store full card details)

#### Dashboard session

We use a single server-side session cookie to keep you logged in to the OpenPanel dashboard. This cookie is strictly necessary for authentication and is not used for tracking or analytics purposes. It is deleted when you log out or your session expires.

### Use of Your Personal Data

The Company may use Personal Data for the following purposes:

- **To provide and maintain our Service**, including to monitor the usage of our Service.

- **To manage Your Account:** to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

- **For the performance of a contract:** the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

- **To contact You:** To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

- **To provide You** with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

- **To manage Your requests:** To attend and manage Your requests to Us.

- **For business transfers:** We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

- **For other purposes**: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

- **With Service Providers:** We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.

- **For business transfers:** We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

- **With Affiliates:** We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

- **With business partners:** We may share Your information with Our business partners to offer You certain products, services or promotions.

- **With other users:** when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

- **With Your consent**: We may disclose Your personal information for any other purpose with Your consent.

### Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

### Data storage and transfers

All analytics data is stored on Hetzner infrastructure located in Germany. All backups are stored on Cloudflare R2 within the EU. No analytics data is transferred outside the European Economic Area.

Account data (email, name, billing) is processed within the EU. Our payment processor and transactional email provider operate under EU data protection standards.

### Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

### Disclosure of Your Personal Data

#### Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

#### Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

#### Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability

### Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

## Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

## Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

## Data Processing Agreement

If you use OpenPanel Cloud to collect analytics on behalf of your own users, OpenPanel acts as a data processor and you act as the data controller. Our Data Processing Agreement (DPA) governs this relationship and forms part of our Terms of Service. You can read and download a signed copy at [openpanel.dev/dpa](/dpa).

## Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

## Contact Us

If you have any questions about this Privacy Policy, You can contact us:

- By email: hello@openpanel.dev